Interleague Baseball returns tomorrow, with one of the major cross-town rivalries, the Cubs vs. the White Sox, among the match ups.
Games between National League and American League opponents have enjoyed higher attendance than traditional intraleague match ups during the past 14 years, especially in regional rivalries that attempt to approach the excitement of those found [...]
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WHITE SOX/CUBS TROPHY IS SPONSORED…BY BP???
BP TO USE GOOGLE SEARCH TO CONTROL IMAGE
How much does it cost to control your image on Google? Amidst the disastrous spill in the Gulf of Mexico, BP is about to find out.
The company is currently buying search terms such as “oil,” “oil spill” and “oil disaster” on Google and other search engines. The tactic ensures that BP’s messaging is the first [...]
WHEN FAILURE PAYS
For more than a century, the American professional sports industry has been built on a foundation of fan loyalty, through a franchise’s good times and bad. Consumers buy sports tickets based on a long-term commitment, not because they feel entitled to see a win every time they go to the stadium or arena. Look no [...]
FACEBOOK SCAM HITS HOME
I just got out a very interesting conversation on Facebook – a conversation that I thought I was having with a “friend.” Turns out, this friend’s account was hacked, and by wonderful English used in the conversation, it looks like it fits quite nicely into the mold of a Nigerian phishing scam.
Below is the conversation [...]
FACEBOOK RELEASE NEW CONTEST/PROMOTIONS T.O.S.
Earlier this week, Facebook threw a curveball to companies using fan pages to promote their business. Up until now, an integral part of attracting fans and encouraging participation, on a large number of fan pages, has been creating fun contests and promotions for fans to participate in. Facebook has now made this a nearly impossible [...]
IGNORE SOCIAL MEDIA…AT YOUR OWN RISK
Over the last year, several major brands have learned hard lessons about crisis communications in the age of social media.
Take Domino’s as an example. In April, an online video surfaced showing two rogue employees preparing food in rather disgusting ways. Thanks to the reach, ease and speed of social media, the video permeated the Web [...]
MAYBE YOU SHOULDN’T BE ON TWITTER
We receive a lot of questions about getting started on social networks, and many clients are interested in learning more about it. Obviously, as true believers in word of mouth marketing and social networking, we get a thrill out of recommending ways to become active, but there are two questions we ask prior to any [...]
TWITTER: WHERE IT’S HEADED
As you may have seen, Nielsen recently released a survey surrounding Twitter’s latest user stats. Not surprisingly (to us at least), they cited a 1,382% visitor growth in the past year and touted the average user’s age to be between 35-49 years old. So what does this mean for you and your brand? It’s simple…
Just [...]
DOCTORS EXTRACT NEGATIVE REVIEWS
Yesterday we wrote about a San Francisco pizzeria proudly displaying their negative comments on their uniforms. Today, we’re looking at a case where negative reviews are being handled not publicly, but with cease and desist orders.
In a recent story, it was brought to light that it is becoming more and more common for doctors to [...]
PIZZA JOINT PROUDLY WEARS ONE STAR RATINGS
We recently wrote about the controversy surrounding online ratings site, Yelp. Well, San Francisco pizza shop, Pizzeria Delfina is taking their own approach to dealing with negative reviews from the site. The pizzeria has recently changed its employee’s uniforms to t-shirts featuring some of the most memorable one-star ratings from Yelp about the restaurant (“This [...]
CONSUMERS IMPACT ON BRANDING
PepsiCo, producer of Tropicana Pure Premium orange juice, recently replaced their iconic packaging (the orange with the straw) with a glass of orange juice. While a seemingly small change in the company’s brand, loyal Tropicana orange juice drinkers immediately responded and expressed their disdain for the new packaging. They emailed, tweeted, blogged etc, their complaints [...]
