As we mentioned in yesterday’s post, “Getting Started with Pinterest,” the talk of the Internet for the last few months has been the social sharing service, Pinterest. The site has exploded into the mainstream leaving many marketing folks asking the question, “how can my brand use it to reach our customers?”
If you are new to [...]
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FOUR TIPS FOR BRANDS GETTING INTO THE PINTEREST GAME
ARE THE NEW .XXX EXTENSIONS A THREAT TO YOUR BRAND?
Well, it’s finally happened. After nearly 11 years of controversy and debate, there’s a new kid on the domain extension block, and his name is .xxx. Approved in March by ICANN, the organization that oversees and manages the expansion and evolution of the Internet, .xxx is the newest top-level domain, designed to universally identify adult [...]
IS FACEBOOK TURNING INTO MYSPACE?
Facebook announced yesterday that it’s rolling out new brand Page features. If you are living under a rock, here’s a quick overview.
Here at MGH, we really like most of the new changes and are excited to see the creative ways that brands will begin using the new picture layouts and integration of iframes into custom [...]
KANYE’S TWITTER REDEMPTION
Since opening an account in summer 2010, Kanye West has become notorious for using Twitter as his megaphone to the public. The famously egomaniacal rapper has been a longtime blogger, but only began tweeting about two months ago. Since then, he’s amassed a following of close to 1.5 million. With over 1,000 tweets in such [...]
WHITE SOX/CUBS TROPHY IS SPONSORED…BY BP???
Interleague Baseball returns tomorrow, with one of the major cross-town rivalries, the Cubs vs. the White Sox, among the match ups.
Games between National League and American League opponents have enjoyed higher attendance than traditional intraleague match ups during the past 14 years, especially in regional rivalries that attempt to approach the excitement of those found [...]
BP TO USE GOOGLE SEARCH TO CONTROL IMAGE
How much does it cost to control your image on Google? Amidst the disastrous spill in the Gulf of Mexico, BP is about to find out.
The company is currently buying search terms such as “oil,” “oil spill” and “oil disaster” on Google and other search engines. The tactic ensures that BP’s messaging is the first [...]
WHEN FAILURE PAYS
For more than a century, the American professional sports industry has been built on a foundation of fan loyalty, through a franchise’s good times and bad. Consumers buy sports tickets based on a long-term commitment, not because they feel entitled to see a win every time they go to the stadium or arena. Look no [...]
FACEBOOK SCAM HITS HOME
I just got out a very interesting conversation on Facebook – a conversation that I thought I was having with a “friend.” Turns out, this friend’s account was hacked, and by wonderful English used in the conversation, it looks like it fits quite nicely into the mold of a Nigerian phishing scam.
Below is the conversation [...]
FACEBOOK RELEASE NEW CONTEST/PROMOTIONS T.O.S.
Earlier this week, Facebook threw a curveball to companies using fan pages to promote their business. Up until now, an integral part of attracting fans and encouraging participation, on a large number of fan pages, has been creating fun contests and promotions for fans to participate in. Facebook has now made this a nearly impossible [...]
IGNORE SOCIAL MEDIA…AT YOUR OWN RISK
Over the last year, several major brands have learned hard lessons about crisis communications in the age of social media.
Take Domino’s as an example. In April, an online video surfaced showing two rogue employees preparing food in rather disgusting ways. Thanks to the reach, ease and speed of social media, the video permeated the Web [...]
MAYBE YOU SHOULDN’T BE ON TWITTER
We receive a lot of questions about getting started on social networks, and many clients are interested in learning more about it. Obviously, as true believers in word of mouth marketing and social networking, we get a thrill out of recommending ways to become active, but there are two questions we ask prior to any [...]
