Yesterday we wrote about a San Francisco pizzeria proudly displaying their negative comments on their uniforms. Today, we’re looking at a case where negative reviews are being handled not publicly, but with cease and desist orders.
In a recent story, it was brought to light that it is becoming more and more common for doctors to [...]
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DOCTORS EXTRACT NEGATIVE REVIEWS
PIZZA JOINT PROUDLY WEARS ONE STAR RATINGS
We recently wrote about the controversy surrounding online ratings site, Yelp. Well, San Francisco pizza shop, Pizzeria Delfina is taking their own approach to dealing with negative reviews from the site. The pizzeria has recently changed its employee’s uniforms to t-shirts featuring some of the most memorable one-star ratings from Yelp about the restaurant (“This [...]
CONSUMERS’ IMPACT ON BRANDING
PepsiCo, producer of Tropicana Pure Premium orange juice, recently replaced their iconic packaging (the orange with the straw) with a glass of orange juice. While a seemingly small change in the company’s brand, loyal Tropicana orange juice drinkers immediately responded and expressed their disdain for the new packaging. They emailed, tweeted, blogged etc, their complaints [...]
A WOM LESSON FROM DILBERT
A client passed this along to us, and it was too good not to share. My question is: how many companies out there are abusing online reviews by encouraging employees to either post positive reviews or bash the competition? I’d like to think that the number is slim, but who knows.
IS YOUR BRAND SENDING THE RIGHT MESSAGE?
With online conversation dramatically increasing with every second, it is becoming wildly important for brands to stay on top of their online reputation.There are many tools that allow brands to monitor their reputation, and while brands can’t control what people are saying, they can at least make sure they are sending the right message.
No more [...]
IS A GOOD APOLOGY WORTH MORE THAN A GOOD AD?
Every now and then a brand will come out with a “brilliant” ad that seems to ruffle a few more feathers than they bargained for. Without fail, the brand will release a socially responsible apology statement and position themselves back in good graces with the majority of their consumers.
Most recently, we can look at the [...]
EMPLOYEES AS WOM AMBASSADORS
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Southwest Airlines founder, Herbert D. Kelleher was spot on, when he said “you have to treat your employees like customers.”
We often talk about the importance of creating a positive corporate culture so your employees will go forth and prosper. And by “go forth and prosper” I mean “provide excellent service that will [...]
FACEBOOK: IN YOUR FACE
Next week Facebook’s 36 million users will be forced to use the new design. According to project manager, Mark Slee, the “new” Facebook is supposed to be simpler, cleaner, more relevant, and easier to control.While that may be the case, many users (1,070,698 in one group alone) are rebelling. By joining groups to petition Facebook, [...]
YAHOO PIPES FOR ONLINE REPUTATION MANAGEMENT
Having trouble keeping up with everything that’s being said about your brand? Can’t follow the constant Tweets, blog entries, YouTube videos, and Pownce updates? Tired of sorting through your fifty different RSS feeds just to find something you’re interested in?
Then get yourself over to Yahoo! Pipes ASAP. Yup, I said it. [...]
CONSUMERS GONE WILD
When my grandpa buys a product he hates, he has one of two choices:
Send a hand-written letter to the company asking them for an acceptable compromise.
Write a letter to Consumer Reports and hope that enough sad saps have been duped into the same [...]
YOU TOTALLY CARE WHAT THAT GUY THINKS
It might clearly contradict what your mother taught you, but deep down we all care what that guy thinks.
We care so much in fact, we’ve developed millions of user-generated forums, consumer review sites and rating systems just so we can know what that guy thought of the book you’re about to buy, the movie you [...]
