This week, MGH released results from a survey that gauged consumer awareness and usage of QR codes – an emerging technology that connects people to Web content through bar codes scanned by mobile devices.
Deployed to smartphone users, the survey aimed to better understand how and why consumers are using this up-and-coming technology – in order [...]
Archive | Marketing Research RSS feed for this section
BREAKING: QR CODE STATS REVEALED
SENIORS ARE UPPING THEIR FACEBOOK USAGE
Less than a year ago, we wrote about mom and dad friending us on social networks. Well, it looks like grandma and grandpa are rapidly joining the game, too.
According to recent number released by Neilsen, Facebook is the third most visited site by seniors (65+) – just behind Google and Windows Media Player. These numbers [...]
SOCIAL MEDIA ADAPTION SKYROCKETING
Last October, we reported that “93% of social media users said that brands should have some presence on social media outlets.” Well, a year later, it’s evident that companies share the same sentiment and are ready to take on the world of social media.
The e-tailing group and PowerReviews recently released findings of their first annual [...]
LOCAL TREND MONITORING
Twitter has quickly become a prime source for keeping a pulse of what’s going on around the world…but you already knew that. However, what if you’re a local business owner or a resident of a great city like Baltimore, and you want a way to stay on top of what’s going on specifically in your [...]
SHOW ME THE $$: THE VALUE OF WORD OF MOUTH
Chances are at some point in your life you’ve witnessed a disgruntled customer say something along the lines of “I’m telling my friends never to come here again.” But have you ever wondered just how much impact said disgruntled customers can have?
Samitrex recently conducted a study within the wireless industry that compares the worth of [...]
ARE YOU FRIENDS WITH MOM AND DAD ONLINE?
<!–[if !mso]>
Normal 0 MicrosoftInternetExplorer4
It is becoming a more and more common occurrence that I am receiving friend request from my friends’ parents on [...]
SOCIAL MEDIA AND YOU
Over one-third of Americans interact with companies through social media, says a new study conducted by Cone. The Business in Social Media report found that 60% percent of Americans use some form of social media, and 59% of those participants communicate with brands in some way.
Additionally, 93% of social media users said that brands should [...]
VALUING WORD OF MOUTH
Alternate title: We told you so.
In one of its latest whitepapers, BzzAgent explores the value of word of mouth as compared to several other forms of advertising. And, lucky for us, the paper claims that WOM is the most efficient means of generating brand awareness and ultimately driving sales.
The study shows that WOM [...]
I’M THE NEW TED KOPPEL
I was watching the news the other night (because The Biggest Loser was on a commercial break), when something seemed a little bit off – I had read about the “breaking news” three hours prior to watching it on the network. I couldn’t remember exactly where I had seen it, but knew that the [...]
