When talking social media with potential clients, it’s not uncommon for us to hear the phrase, “But we don’t have anything to say.” Companies new to social media often struggle to think of content that will engage their audience while supporting their brand. And it’s natural for them feel pressure to think of “something to [...]
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LET’S GET PERSONAL
In reading ADWEEK recently, I noticed that Pfizer’s Advil brand is on the market for a new agency. What struck me is that the RFP (request for proposals) notes that Advil is seeking a firm that can forge “deep emotional engagement and connections” between its brands and consumers, and “address key category issues beyond product [...]
CHANGE IS GOOD
During the next few weeks, About.com will roll out a new campaign – “Need. Know. Accomplish.” – designed to make its brand message clearer. As a site that bills itself as “a valuable resource for content that helps you to solve the large and small needs of everyday life,” the change is a much-needed evolution [...]
TAKING ADVANTAGE OF YOUR COMPETITORS’ MISTAKES
The Hudson Valley Renegades, a minor league baseball team in Fishkill, NY, has recently introduced a promotion that takes a jab at the biggest name in baseball – the New York Yankees.
In response to the Yankees’ decision to effectively ban iPads from Yankee Stadium, The Renegades have launched “iPad Mondays,” in which fans will [...]
FOURSQUARE MAKES IT EVEN EASIER FOR BUSINESSES TO GET INVOLVED
Today, Foursquare rolled out a series of new tools aimed at compelling more businesses to take advantage of customers checking in at their locations.
Starting today, when you visit a venue’s page on Foursquare you will see a link asking if you are the manager of the business.
If you are, Foursquare makes it easy for you [...]
MANAGE CONTRIBUTORS WITH TWITTER’S NEW BUSINESS FEATURE
Last week, Twitter revealed a new service for businesses – a feature that allows them to assign and manage multiple contributors under one account. Primary account holders can grant access to multiple users, which permits those users to post tweets on that company’s behalf. A link to the author is then included in the byline [...]
TARGETING FACEBOOK STATUS UPDATES
Facebook recently unveiled a new feature that allows Facebook Fan Page administrators to publish customized status updates, including links, photos, and videos, to fans based on their geographic location.
Admins will now see an icon next to their Share button which allows them to narrow down their status update audience by Country, State, City, and even [...]
THERE’S MORE TO SOCIAL MEDIA THAN TWITTER AND FACEBOOK
Walk into a room full of people and start a discussion about social media. I’d be willing to bet that the conversation will quickly gravitate to one of three topics: Twitter, Facebook, or MySpace…and for good reason. However, the conversation shouldn’t stop with these social media power players; there’s a lot to be said about [...]
SKITTLES OPENS UP
**UPDATE** As expected, Skittles updated their site with Facebook as its main page, as opposed to Twitter. Of course, you can still access the Twitter page by clicking on the “chatter” tab.
It may just be that Skittles intended on rotating the main page, but this change could also be in response to some of the [...]
TWEET. MEET. GIVE.
Twestival – it’s all the rage, you want to go and you definitely want to help. But…what is it exactly? Well, in short, it’s an event that is being held today in more than 175 cities around the world that brings Twitter communities together and raises money and awareness for the non-profit organization, “charity: water.” [...]
THE SOCIAL MEDIA TOURBUS – BUZZNET
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As I’ve mentioned in previous posts in this series, upcoming musicians need to be able to distinguish themselves. Social media has a great way of doing this, and those bands who embrace it will be rewarded.One of the best places for bands to connect with their fans is Buzznet. This music-based social [...]
ARTISTS NEED TO FACE & EMBRACE DIGITAL DOWNLOAD ERA
In the midst of the never-ending debate over digital downloading, it’s always refreshing to come upon an artist that just “gets it” and uses the social aspect of resources, like iTunes, toward their advantage. Take, for instance, 18 year old country singer Taylor Swift. Yes, that’s right, WOMM lessons from an 18 year old country [...]
