Twestival – it’s all the rage, you want to go and you definitely want to help. But…what is it exactly? Well, in short, it’s an event that is being held today in more than 175 cities around the world that brings Twitter communities together and raises money and awareness for the non-profit organization, “charity: water.” [...]
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THE SOCIAL MEDIA TOURBUS – BUZZNET
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As I’ve mentioned in previous posts in this series, upcoming musicians need to be able to distinguish themselves. Social media has a great way of doing this, and those bands who embrace it will be rewarded.One of the best places for bands to connect with their fans is Buzznet. This music-based social [...]
ARTISTS NEED TO FACE & EMBRACE DIGITAL DOWNLOAD ERA
In the midst of the never-ending debate over digital downloading, it’s always refreshing to come upon an artist that just “gets it” and uses the social aspect of resources, like iTunes, toward their advantage. Take, for instance, 18 year old country singer Taylor Swift. Yes, that’s right, WOMM lessons from an 18 year old country [...]
JUMPING ON THE SOCIAL MEDIA TOUR BUS
I don’t have first hand accounts or cave drawings to back up this claim, but I feel pretty comfortable saying that bands and musical artists from as far back as the stone-age have been relying on word of mouth communication to get their music to adoring fans. I do however, know that more modern bands [...]
YOUTUBE SYMPHONY ORCHESTRA
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Looking to be Carnegie Hall’s next big star? Google has provided millions of musicians, all over the world, with the opportunity to audition online for the first ever YouTube Symphony Orchestra.
Google, which purchased YouTube in 2006, has created this opportunity to beef up YouTube’s content in effort to make the site [...]
SOCIAL NETWORKS AND HEALTHY HABITS
Everyone knows it’s easier to quit a bad habit or finish a workout routine when you have someone else doing it with you for support. A recent article from The Gazette ties this idea of moral support into online social networks.
The Framingham Heart Study argues that healthy behaviors are contagious. If this is the case, [...]
MGH WOM HELPS YOU SPEND THE MONEY YOU DON’T HAVE
Thanksgiving is almost upon us, which, for many, means a day to give thanks, eat, watch football, and finalize Black Friday shopping strategies.
Online buzz about Black Friday has been in full force, as you can see from this real time twitter search and the abundance of ad aggregators online. Many retailers, at least the smart [...]
GIRL IN YOUR SHIRT
Who doesn’t want free SWAG? Why not charge people to send it to you? Earlier this week, the web saw the launch of GirlinYourShirt.com. The premise behind the site is quite simple. You send in your company’s shirts and information and the girl will expose your brand to her social networks all day.
What seems like [...]
ELECTION 2.0
Here we are, less than a day away from the opening of the polls. I am sure everyone is excited to cast their votes, but even more excited to see the end of the incessant smear campaigns coming from all over. I am sure most of you have received more than one e-mail declaring that [...]
WHEN OFFLINE MEETS ONLINE
Although much of our work here in the MGH WOM department is centered on online word-of-mouth tactics, it is important not to lose sight of the value of engaging customers offline, even if the purpose of doing so is to drive them to online resources. Here is a great local example of a brand that [...]
MGHWOM GETS GEEKY
Those of us in the social media industry spend the majority of our time on the Internets, trying out new tools, making e-friends, and playing (the recently departed) Scrabulous.
Five years ago, this might have gotten us labeled as “dorks” or “nerds”. But somewhere in the progression of things, being an Internet geek became kinda cool [...]
THE DARK KNIGHT
Last night, I attended a midnight screening of The Dark Knight. Hands down it’s the best movie I’ve seen all year, and might be my new favorite film of all time.
Slightly delirious after getting only 2 hours of sleep, I felt compelled to recap a couple of the incredibly unique viral marketing efforts that [...]
