The MGH Modern Marketing Blog

A real-world meeting between two or more people who know each other through the online service, Twitter.

If you love something, you’re more likely to share that love with others. In many cases, a personal recommendation can have more credibility than an authority or expert’s opinion because of the uniquely personalized and experience-based nature of a friend-to-friend or family-to-family recommendation.

WORD OF MOUTH- GLOSSARY DEFINITION
WORD OF MOUTH IS:
The voice of the consumer.
A natural, genuine, honest process.
People seeking advice from each other.
Consumers talking about products, services or brands that they have experienced.
WORD OF MOUTH MARKETING IS:
Recognizing that a happy customer is the greatest endorsement.
Giving consumers a voice.
Listening to customers.
Engaging the community.
The only marketing based on genuinely [...]

At the heart of today’s WOM market and Web 2.0 is consumer-generated content which is just that, generated by consumers. This includes digital video, blogging, podcasting, news, gossip, research, mobile phone photography and wikis, all created by end-users. Anyone with access can contribute, a process that results in creative, grainy, real-life content that [...]

Formal or informal groups of evangelists or product advocates who spread positive word of mouth because they want to. Ambassadors can function as focus groups, product testers and on/offline buzz-generators.

As the world’s view of credibility shifts, everyone is regarded as an expert. If you’ve experienced a product or service, you have something to share. Whether it’s a glowing recommendation or a strong warning, your personal recommendation is worth more than a multi-million dollar celebrity endorsement in today’s consumer landscape.
There are millions of consumer-generated product [...]

A loosely defined term regarding any place people convene and/or consider themselves a part of a group. This can refer to more tangible neighborhoods or organizations but also to online communities like social networking sites, blogs and forums where people participate as their role in the community.

Online communities designed to bring people together. MySpace, Facebook and Second Life are just three of many sites that are currently incorporating some social or sharing aspect to their sites. Del.icio.us, StumbleUpon and Flickr are great examples of share-based social networks.

We know about conversations that take place at home, over the phone and in our office, but with the growing popularity of forums, blogs and social networking sites, people are having an increased number of online conversations as well. Anything you might ask a friend or confidant is currently up for discussion online. The only [...]

Places where you can have conversations with other users over an extended period of time. As opposed to chats, where you “talk” in real time, message boards/forums allow you to post comments for others to read at their convenience and then reply. You can choose to host your own forum, participate in public [...]

A web log, online diary or journal. Blogs are viewed as a series of entries chronologically organized and easily searchable. Blog authors can be corporations, individuals or organizations. Subscribers can subscribe to an RSS feed to receive blog updates directly to a reader without checking the site.

Uses in-person, real-life communications to spread messages via word of mouth.