The MGH Modern Marketing Blog » Marketing Terms http://mghus.com/blog A service of MGH, Inc., the MGH Modern Marketing blog provides readers with an inside look at the in's and out's of word of mouth and social media marketing. Mon, 09 Apr 2012 17:18:57 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 TWEETUP: GLOSSARY DEFINITION http://mghus.com/blog/2008/03/03/tweetup-glossary-definition-2/ http://mghus.com/blog/2008/03/03/tweetup-glossary-definition-2/#comments Mon, 03 Mar 2008 20:04:45 +0000 Social Media Department http://mghwom.com/blog/?p=267 A real-world meeting between two or more people who know each other through the online service, Twitter.

]]> http://mghus.com/blog/2008/03/03/tweetup-glossary-definition-2/feed/ 4 RECOMMENDATION- GLOSSARY DEFINITION http://mghus.com/blog/2007/10/26/recommendation-glossary-definition/ http://mghus.com/blog/2007/10/26/recommendation-glossary-definition/#comments Fri, 26 Oct 2007 13:43:34 +0000 Social Media Department http://blog.mghwom.com/?p=54 If you love something, you’re more likely to share that love with others. In many cases, a personal recommendation can have more credibility than an authority or expert’s opinion because of the uniquely personalized and experience-based nature of a friend-to-friend or family-to-family recommendation.

]]> http://mghus.com/blog/2007/10/26/recommendation-glossary-definition/feed/ 4 WORD OF MOUTH-GLOSSARY DEFINITION http://mghus.com/blog/2007/10/25/word-of-mouth-glossary-definition/ http://mghus.com/blog/2007/10/25/word-of-mouth-glossary-definition/#comments Thu, 25 Oct 2007 13:35:02 +0000 Social Media Department http://blog.mghwom.com/?p=50 WORD OF MOUTH- GLOSSARY DEFINITION

WORD OF MOUTH IS:
The voice of the consumer.
A natural, genuine, honest process.
People seeking advice from each other.
Consumers talking about products, services or brands that they have experienced.

WORD OF MOUTH MARKETING IS:
Recognizing that a happy customer is the greatest endorsement.
Giving consumers a voice.
Listening to customers.
Engaging the community.
The only marketing based on genuinely passionate people.

Definitions from Word of Mouth Marketing Association

]]> http://mghus.com/blog/2007/10/25/word-of-mouth-glossary-definition/feed/ 3 CONSUMER-GENERATED-GLOSSARY DEFINITION http://mghus.com/blog/2007/10/19/consumer-generated-content-glossary-definition/ http://mghus.com/blog/2007/10/19/consumer-generated-content-glossary-definition/#comments Fri, 19 Oct 2007 13:40:06 +0000 Social Media Department http://blog.mghwom.com/?p=52 At the heart of today’s WOM market and Web 2.0 is consumer-generated content which is just that, generated by consumers. This includes digital video, blogging, podcasting, news, gossip, research, mobile phone photography and wikis, all created by end-users. Anyone with access can contribute, a process that results in creative, grainy, real-life content that is considered highly credible since it comes directly from consumers not marketers.

]]> http://mghus.com/blog/2007/10/19/consumer-generated-content-glossary-definition/feed/ 2 AMBASSADORS- GLOSSARY DEFINITION http://mghus.com/blog/2007/10/10/ambassadors-glossary-definition/ http://mghus.com/blog/2007/10/10/ambassadors-glossary-definition/#comments Wed, 10 Oct 2007 13:46:01 +0000 Social Media Department http://blog.mghwom.com/?p=55 Formal or informal groups of evangelists or product advocates who spread positive word of mouth because they want to. Ambassadors can function as focus groups, product testers and on/offline buzz-generators.

]]> http://mghus.com/blog/2007/10/10/ambassadors-glossary-definition/feed/ 2 PRODUCT REVIEWS-GLOSSARY DEFINITION http://mghus.com/blog/2007/09/30/product-reviews-glossary-definition-2/ http://mghus.com/blog/2007/09/30/product-reviews-glossary-definition-2/#comments Sun, 30 Sep 2007 13:38:35 +0000 Social Media Department http://blog.mghwom.com/?p=51 As the world’s view of credibility shifts, everyone is regarded as an expert. If you’ve experienced a product or service, you have something to share. Whether it’s a glowing recommendation or a strong warning, your personal recommendation is worth more than a multi-million dollar celebrity endorsement in today’s consumer landscape.

There are millions of consumer-generated product review sites that allow customers to rate, review and read people’s thoughts and experiences on a bevy of products, services and programs. To see MGH-recommended product review sites, click on this blog entry.

]]> http://mghus.com/blog/2007/09/30/product-reviews-glossary-definition-2/feed/ 2 COMMUNITIES- GLOSSARY DEFINITION http://mghus.com/blog/2007/09/24/communities-glossary-definition/ http://mghus.com/blog/2007/09/24/communities-glossary-definition/#comments Mon, 24 Sep 2007 13:47:24 +0000 Social Media Department http://blog.mghwom.com/?p=56 A loosely defined term regarding any place people convene and/or consider themselves a part of a group. This can refer to more tangible neighborhoods or organizations but also to online communities like social networking sites, blogs and forums where people participate as their role in the community.

]]> http://mghus.com/blog/2007/09/24/communities-glossary-definition/feed/ 14 SOCIAL NETWORKS- GLOSSARY DEFINITION http://mghus.com/blog/2007/09/15/social-networks-glossary-definition/ http://mghus.com/blog/2007/09/15/social-networks-glossary-definition/#comments Sat, 15 Sep 2007 13:52:37 +0000 Social Media Department http://blog.mghwom.com/?p=58 Online communities designed to bring people together. MySpace, Facebook and Second Life are just three of many sites that are currently incorporating some social or sharing aspect to their sites. Del.icio.us, StumbleUpon and Flickr are great examples of share-based social networks.

]]> http://mghus.com/blog/2007/09/15/social-networks-glossary-definition/feed/ 0 CONVERSATIONS- GLOSSARY DEFINITION http://mghus.com/blog/2007/08/30/conversations-glossary-definition/ http://mghus.com/blog/2007/08/30/conversations-glossary-definition/#comments Thu, 30 Aug 2007 13:42:00 +0000 Social Media Department http://blog.mghwom.com/?p=53 We know about conversations that take place at home, over the phone and in our office, but with the growing popularity of forums, blogs and social networking sites, people are having an increased number of online conversations as well. Anything you might ask a friend or confidant is currently up for discussion online. The only difference is that you can see it, use the information gained or include yourself in the dialogue.

]]> http://mghus.com/blog/2007/08/30/conversations-glossary-definition/feed/ 4 FORUMS- GLOSSARY DEFINITIONS http://mghus.com/blog/2007/08/22/forums-glossary-definitions/ http://mghus.com/blog/2007/08/22/forums-glossary-definitions/#comments Wed, 22 Aug 2007 14:01:53 +0000 Social Media Department http://blog.mghwom.com/?p=66 Places where you can have conversations with other users over an extended period of time. As opposed to chats, where you “talk” in real time, message boards/forums allow you to post comments for others to read at their convenience and then reply. You can choose to host your own forum, participate in public forums or build a members-only discussion board.

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