The act of involving customers – potential or current – in some form. Within WOM, this includes having active dialog with your customer base and including them in the future direction of your organization.
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MEASURABLE- GLOSSARY DEFINITIONS
The ability to collect and analyze data within a campaign to prove a return on investment.
PASS-ALONG- GLOSSARY DEFINITION
An object or content that can be shared from one consumer to another.
DATA- GLOSSARY DEFINITIONS
User-based information collected form word of mouth campaigns. The figures are used to analyze the success or make adjustments to ongoing or future campaigns.
ENTER THE CONVERSATION- GLOSSARY DEFINITIONS
The same rules of etiquette apply when entering an on or offline conversation. If you want to be heard, you have to read the pulse of the discussion and find ways to actually contribute something. Off-topic remarks, self-serving marketing speak or inappropriate tone will alienate you from the conversation, so entering it properly is part [...]
LOYAL- GLOSSARY DEFINITIONS
The most faithful customers to a certain company or brand (also known as evangelists). Loyalists are generally vocal about their commitment to a particular cause, and are regularly selected to participate in ambassador groups or community forums.
RSS FEEDS- GLOSSARY DEFINITIONS
RSS refers to a family of web feed formats. RSS is used by news websites, weblogs and podcasts. Subscribers can receive automatic updates each time something is published to a blog or site. A variety of RSS readers and subscriber management tools allows users to organize their subscriptions with ease.
CONSUMER FEEDBACK- GLOSSARY DEFINITION
Positive/negative comments provided by users and consumers. Customer feedback can happen both on and offline in a variety of formats (surveys, product reviews, blog entries, forum posts).
EXPERT- GLOSSARY DEFINITIONS
One who is familiar with all of the ins-and-outs of a particular subject. Word of Mouth experts are those who have seen results from campaigns, and who are consistently on top of emerging market and industry trends
COMMUNITY MEMBERS- GLOSSARY DEFINITION
Anyone who fancies themselves part of a group of people co-existing on or offline.
BUZZ- GLOSSARY DEFINITIONS
Chatter or gossip about something. The level to which people ‘buzz’, or talk, is equal to the success of your WOM initiatives.
TRACKED- GLOSSARY DEFINITIONS
Terminology used to describe the process of following a single conversation from start to finish and identifying the results of that conversation.
