As we mentioned in yesterday’s post, “Getting Started with Pinterest,” the talk of the Internet for the last few months has been the social sharing service, Pinterest. The site has exploded into the mainstream leaving many marketing folks asking the question, “how can my brand use it to reach our customers?”
If you are new to [...]
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FOUR TIPS FOR BRANDS GETTING INTO THE PINTEREST GAME
ARE THE NEW .XXX EXTENSIONS A THREAT TO YOUR BRAND?
Well, it’s finally happened. After nearly 11 years of controversy and debate, there’s a new kid on the domain extension block, and his name is .xxx. Approved in March by ICANN, the organization that oversees and manages the expansion and evolution of the Internet, .xxx is the newest top-level domain, designed to universally identify adult [...]
LIST OF NEW FACEBOOK PAGES CHANGES
As anticipated, Facebook rolled out its updates to brand Pages last week, sending marketers into a minor social media tizzy.
For now, Facebook is allowing Page administrators to decide whether or not they want to make the switch before an automatic upgrade takes place on March 10.
So to help ease you in this inevitable transition, we’ve [...]
IS FACEBOOK TURNING INTO MYSPACE?
Facebook announced yesterday that it’s rolling out new brand Page features. If you are living under a rock, here’s a quick overview.
Here at MGH, we really like most of the new changes and are excited to see the creative ways that brands will begin using the new picture layouts and integration of iframes into custom [...]
SNOW MY GOSH: THREE TIPS ON PR DURING A SNOWSTORM
This morning, Baltimore awoke enveloped in the panic-inducing bear hug of snow. Our local reporters were up way before the crack of dawn (WBAL-TV went live with its snow show at 4:30 a.m.) to bring us various tales of snow-related horror – unplowed streets, downed electric wires, abandoned cars, school closings and so on and [...]
5 EMAIL MARKETING TIPS FOR THE HOLIDAY INBOX
At this time of year, I’m reminded of just how many email lists I’ve subscribed to over the past few months. As a budget-conscious shopper, I usually appreciate the emails offering sales, discounts and news from my favorite shops, hotels, airlines, and restaurants. But from November through December, the only thing more flooded with holiday [...]
3 TIPS FOR OPTIMIZING YOUTUBE VIDEOS
If a video gets posted to YouTube but no one sees it, was it worth making?
Bad news for brands hoping to make it big on YouTube: With nearly 2 billion videos being served up on the site each day, it’s virtually impossible for your branded video to break through the clutter of dancing babies [...]
BABY BOOMERS: BENDING THE RULES OF MARKETING
Traditionally, marketers have been found to focus the most on the 18-34 demographic, believing that they are more easily influenced and therefore likely to be captured as lifetime customers.
But, recently marketers have begun started shifting their focus to the Baby Boomer generation, those born from 1946-1964.
According to a recent article in USA Today, the boomers [...]
GOOGLE UNVEILS BOOST FOR LOCAL BUSINESSES
First there were AdWords location extensions and Google Tags. Now, Google has unveiled a new paid product offering for businesses — Google Boost.
It looks like Boost is essentially a way for Google Places accounts to place paid search advertising without diving into the AdWords interface firsthand. The official Google word is as follows:
To create your ad, [...]
A GAP IN PUBLIC PERCEPTION
Last week, Gap quietly introduced a new logo. The decades-old blue box with white typeface was flipped inside out, with black type on a white background with a small blue box behind the “p.” Almost immediately, the logo was met with intense online criticism, with marketers and non-marketing folks almost universally bashing the design.
While we all [...]
COUPONING MADE EASY WITH GOOGLE PLACES
Let’s face it: certain categories are dreadfully competitive for Google local search results. Do a search for a local Chinese restaurant, and you’ll see exactly what I mean. So, what can your business do to differentiate it from the pack?
If you’re managing a Google Places page, consider setting up coupons. It’s fairly straightforward, and I [...]
A CHALLENGE FOR 2011: STAND FOR SOMETHING
by Andy Malis, President on Dec 29, 2010 in Advertising, Advertising trends, Commentary, Marketing Tips
Originally printed in INSTORE, a top publication for jewelry professionals (January 2011 issue)
If you’re reading this, you have my congratulations. In the most challenging economic environment for luxury retail in 50 years, you survived. Maybe thrived. You probably watched with glee as some of your competitors went belly-up. You’re still in business — feeling pretty good about yourself.
But [...]