The field of local search marketing has gotten increasingly competitive over the past couple of years, and has become absolutely critical for local business success. Go ahead and conduct a Google search. Most searches, from pizza to dry cleaners, now bring up the infamous Google “7-pack,” a list of 7 local business results. Along with [...]
Archive | Marketing Tips RSS feed for this section
THE IMPORTANCE OF PROOFING
Last week, a billboard in South Wayne, Ind., was pulled following the realization of an unfortunate spelling error. The billboard, which was meant to tout South Bend schools, directed viewers to visit a website to find out the “15 best things about our pubic schools.”
That’s right, the billboard was displayed prominently for five days with [...]
YOUR COMPANY NEEDS A FLIP CAM
When talking social media with potential clients, it’s not uncommon for us to hear the phrase, “But we don’t have anything to say.” Companies new to social media often struggle to think of content that will engage their audience while supporting their brand. And it’s natural for them feel pressure to think of “something to [...]
THOUGHTS FROM MY SHOWER…ABOUT SOCIAL MEDIA MARKETING
I was taking a shower yesterday when I came to an important realization. It wasn’t about my hygiene. Well actually, it was, but not in the way you’d think.
It was about Old Spice and its recent social media marketing campaign, which was one of the biggest marketing stories of the summer.
The July campaign, which featured [...]
THE NEW FTC GUIDELINES YOU NEED TO LEARN
This isn’t the most exciting blog entry you’re ever going to read here, but it’s an important one. So before you go out and starting WOM’ing the world, take a moment to read the following:
Yesterday, the Federal Trade Commission released a brand new set of guidelines that speaks directly product endorsements and reviews written through [...]
IGNORE SOCIAL MEDIA…AT YOUR OWN RISK
Over the last year, several major brands have learned hard lessons about crisis communications in the age of social media.
Take Domino’s as an example. In April, an online video surfaced showing two rogue employees preparing food in rather disgusting ways. Thanks to the reach, ease and speed of social media, the video permeated the Web [...]
A QUICK REMINDER ABOUT COMMUNICATION
“If it isn’t two-way, it isn’t communication. It’s message distribution.”
This quote has stuck with me ever since I came across it in this article about employee engagement. It’s such a simple, common sense, idea and yet, some employers forget about it when communicating with employees, just as many brands forget as soon as they start [...]
THE LIFE AND DEATH OF WOM
There has been a lot of talk around our office recently about ethics in word of mouth marketing and what implications unethical practices can carry. Don’t worry, we aren’t trying to launch an unethical campaign, but there have been some instances we’ve seen that have struck a nerve and thrown up the ethics red-flag for [...]
BACK TO BASICS: A SOCIAL MEDIA PRIMER
A new survey put out by the CMO Council has shed some new light on how brands are utilizing social media as part of their marketing mix. Most shockingly, the survey found that only 16% of brands routinely monitor what is being said about them online. Furthermore, 59% don’t compensate anyone based on customer loyalty [...]
LINKEDIN TIPS: WHAT YOU NEED TO KNOW
<!–[if gte mso 10]>
I don’t need to try and sell you on the idea of signing up for a LinkedIn account; I’m willing to bet that most of you’ve had one for months now. You’ve already filled out your profile, uploaded a beautiful picture, and connected to your colleagues and friends. So…now what?If you’re like [...]
