I know what you’re thinking – Mr. Crowley over there at Foursquare must have seen our blog post last month and realized he needed to step up his game. You’re welcome, big guy. News broke today that Foursquare has officially partnered with Groupon, along with five other daily deal competitors like LivingSocial, to offer users [...]
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QUICK – WHY SHOULD I CHOOSE YOU?
I’m a consumer. I’m thinking about buying your product or service right now, at this very moment. Quickly, now – why should I? Have you given me a reason?
Did you make me feel special? Did you offer me insider privileges if I “Like” you on Facebook? Am I on your e-mail list for discounts – [...]
THE HANGOVER, PART 136
Preakness officials are triumphantly crowing that ticket sales are up over last year, especially in the beer-soaked infield. Excuse me if I’m less than excited.
Don’t get me wrong: I want the Preakness to succeed. Its value to Baltimore – especially in this battered economy – is inestimable. But while shouting their success to the housetops, [...]
15 Marketing Uses for QR Codes
As QR codes become more popular with marketers and customers, businesses have demonstrated their versatility by placing them everywhere from subway signs to billboards to television commercials. And not only are companies making use of diverse mediums for displaying QR codes, but they’re also getting creative with the information encoded on them.
The MGH team has [...]
BREAKING: QR CODE STATS REVEALED
This week, MGH released results from a survey that gauged consumer awareness and usage of QR codes – an emerging technology that connects people to Web content through bar codes scanned by mobile devices.
Deployed to smartphone users, the survey aimed to better understand how and why consumers are using this up-and-coming technology – in order [...]
AN INTRO TO QR CODES
For years, marketers have predicted that “this year” would be the year for mobile and advertising. Well, their predictions may finally come true, thanks in part to the rise of QR code technology.
So what are these strange symbols, and how can marketers begin using them to drive business?
What are QR codes?
A QR code is [...]
THE VALUE OF ALL-NEWS RADIO FOR PR PROS
As this recent article from Media Life Magazine reports, radio as a whole is losing influence as a primary news source, earning the favor of only 16 percent of respondents to a December 2010 survey by the Pew Research Center for People and the Press. Despite this, the ratings and billings for all-news radio stations [...]
WHAT’S A LOGO WITHOUT A NAME?
A few weeks ago, celebrating its upcoming 40th anniversary, Starbucks launched its revised logo—sans name with a refocused and uncluttered spotlight on its iconic “siren”/mermaid. The logo stands out in one color—a bright green—against the pure white of the paper cup and seems to serve as a beacon, “the queen” of all coffees.
Just last week, [...]
BABY BOOMERS: BENDING THE RULES OF MARKETING
Traditionally, marketers have been found to focus the most on the 18-34 demographic, believing that they are more easily influenced and therefore likely to be captured as lifetime customers.
But, recently marketers have begun started shifting their focus to the Baby Boomer generation, those born from 1946-1964.
According to a recent article in USA Today, the boomers [...]
THOUGHTS FROM MY SHOWER…ABOUT SOCIAL MEDIA MARKETING
I was taking a shower yesterday when I came to an important realization. It wasn’t about my hygiene. Well actually, it was, but not in the way you’d think.
It was about Old Spice and its recent social media marketing campaign, which was one of the biggest marketing stories of the summer.
The July campaign, which featured [...]
AFTER B OF A, IS BLACK FRIDAY NEXT?
by Dave Spivey, Senior Copywriter on Nov 17, 2011 in Advertising trends, Commentary, Marketing trends, Social Media Marketing
Question: is Anthony Hardwick of Omaha, Nebraska, the next Molly Katchpole?
Katchpole is the Washington, D.C., graduate student whose angry social media petition sparked a nationwide revolt against Bank of America’s plan to charge customers $5 per month for their debit cards. After losing thousands of accounts, B of A backed off.
The target of Hardwick’s online [...]