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FIVE THINGS TO ASK YOURSELF BEFORE YOU GROUPON

by Jessica Chappel, Online Media Planner/Buyer on Aug 27, 2010 in Marketing trends, Media Buying, Online Tools, Social Media Marketing

Last week, Groupon set the world ablaze, when it launched its first national promotion – offering $50 of Gap merchandise for $25 in every market on the same day. The campaign was an amazing success – so successful, in fact, that its site had trouble handling all the traffic and its server went down multiple [...]

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READERS RESPOND TO 3D SPECIAL SECTION

by Amy Hebbel, Senior Media Planner/Buyer on Jun 28, 2010 in Marketing trends, Media Buying

A few weeks ago, we wrote about how the Philadelphia Inquirer would be unveiling a special 3D newspaper section, as a way to engage readers and get them involved in both the print and interactive properties.
Well, the Philadelphia Inquirer has declared its 3D section a success.  According to a survey of their readers, they found that:
-          [...]

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GOOD NEWS FOR SINGLE-MARKET ADVERTISERS

by Mike Skandalis, EVP/Associate Media Director on Jun 15, 2010 in Advertising, Advertising trends, Media Buying

There was huge news out of the cable industry today. DirecTV and NCC Media (a national advertising sales company) have announced a partnership to sell satellite ad space at the local level.
Previously, if you wanted to reach the DirectTV audience, you had two options:  1) purchase national ads from each cable network to reach all [...]

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PHILADELPHIA INQUIRER GOES 3D

by Amy Hebbel, Senior Media Planner/Buyer on Jun 10, 2010 in Advertising, Media Buying

On Sunday, June 13, The Philadelphia Inquirer will unveil a special 3D newspaper section that will be printed as well as viewable online on its website.  The newspaper will come with paper 3D glasses which readers will need to put on to get the full viewing experience in the paper and online.  This comes as [...]

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MEN DO USE COUPONS

by Kelly Dorn, VP/Associate Media Director on Jun 09, 2010 in Marketing trends, Media Buying

According to a recent report, 51% of men have used a coupon in the past 6 months.  Moreoever, 36% even have a designated place to keep their coupons.
According to Steven Boal, CEO of Coupons.com, “well-heeled, educated and urban shoppers are taking advantage of coupons.” Nearly two-thirds of adults with a household income of more than $100,000 [...]

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NEWS/TALK STATIONS MOVING TO BOOST LISTENERSHIP

by Kelly Dorn, VP/Associate Media Director on Jun 04, 2010 in Advertising trends, Media Buying

Effective Monday, July 5, WBAL-AM’s afternoon drive programming with switch to all news from 3 p.m. – 6 p.m. This move comes as an effort by WBAL-AM to boost its listenership by expanding news programming in the critical afternoon drive timeframe.
Last year, WBAL-AM increased its news coverage in morning drive (the Dave Durian show) and [...]

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LET THE (MOBILE ADVERTISING) GAMES BEGIN

by Mike Skandalis, EVP/Associate Media Director on May 21, 2010 in Advertising, Media Buying, Web Marketing

The FTC announced today that it has unanimously approved Google’s acquisition of AdMob, one of the world’s largest mobile advertising networks.  The network presently serves over 7 billion ads per month on smart phones and other mobile devices.  This $750 million merger, along with Apple’s $275 million acquisition of Quattro, sets the stage for online [...]

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