The MGH Modern Marketing Blog

Are you lost in the menagerie of buzzwords that have flooded our collective business vocabularies? You’re not alone. Let’s take a moment to examine the new subspecies of language, or “slanguage”, that has evolved during the Web 2.0 era and further clouded the blogosphere:
First and foremost, since when is it a good thing to [...]

Apple has developed a customer base like no other. Known widely around the web as “Fanboys”, these die-hard Mac supporters are both the cause and theme of a new movie – Macheads.
Watch the trailer to see these true brand loyalists in action:
[youtube]http://youtube.com/watch?v=0QMhOIySiyE[/youtube]
Apple’s Fanboys are obviously a point of jealousy for most other brands around [...]

Since the term “Web 2.0″ was coined, people have speculated what Web 3.0 might be like. Some still think the Internet is just a fad and that we’ll be back to our old ways within a few years. Others say that Web 3.0 will be about turning the web into a giant database [...]

You knew it was coming. A blog entry about Web 1.0, 2.0 and the future of Web 3.0. How could we avoid it? But we’re gonna do it a little differently, and you might actually understand it this time.

So let’s start off a little history of the world wide web:
Web 1.0
Remember [...]

Because so many companies have been burned by spreading a false or stealth message, WOMMA and other WOM experts advise being completely transparent with your consumer interactions. What does this mean, and why is there so much confusion about just posting some cool info?
It’s kind of like that uptight guy in your office who worries [...]

Getting people to talk about you is easy. Accepting what they think/say is a different story.
Many people are gun-shy about launching a word of mouth campaign because they fear they’ll get diarrhea of mouth instead. The truth is, having people talk about you (good, bad and ugly) is better than silence.
Sure, you may find a [...]

So you’re taking marketing advice from your mom eh? Why else would you opt for the “just ignore it” defense when you’re being picked on by consumer bullies?
These days a digital uppercut can really mess you up. You’re right to revere consumers’ power, especially the loud ones. But that doesn’t mean you should run scared [...]

Even if you’re not the warm and fuzzy type, you can certainly appreciate the do-gooder roots of true word of mouth communications. Because the very nature of WOM is people talking to people, the core of this marketing strategy is honest communication with people who are interested in sharing. It’s like one big world of [...]