I’ll start this blog entry with an honest admission. I love listening to the Howard Stern Show. I’ve listened to it most days for the past 15 years. Listening to Howard Stern’s conversational, real approach to radio is the best way for me to start my day. And millions of people agree with me, even [...]
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BP MIGHT AS WELL STAND FOR BAD PRESS
While BP has beefed up its online presence and continues its advertising campaign, now featuring a BP rep from the Gulf (gee, maybe that should have been your first move?), the company is still facing much public scrutiny. Yesterday, I read an article about how BP sent a letter to Florida Governor Crist, refusing to [...]
TOP FIVE MOST HOTLY CONTESTED AP STYLE WORDS IN MARKETING
As a writer, I’m often challenged when words are changed to reflect AP Style, which can change from year to year. For example, this year, Web site changed to website. This change caused arguing and much buzz among journalists, PR folks and obsessive advertising people. Although, most news organizations, including the New York Times, have [...]
KEEPING JORDAN BRAND TOP OF MIND WITH A YOUNGER AUDIENCE
“Sophomore year of high school, Leroy Smith took Michael [Jordan]’s spot on the junior varsity team,” explains Jason Clement, Director of Findability and Search for W+K NY. “Michael points to that as the moment when he realized he needed to work and train harder to become really good.”
Nike leveraged that legendary story to create a [...]
FACEBOOK PRIVACY MADE EASY
Concerned about your Facebook privacy settings? Thinking about deleting your profile?
Well, hold your horses. There’s a new tool that will scan your Facebook profile and alert you to any settings that should be changed in order to protect your privacy.
Just drag the “Scan for Privacy” button to the top of your browser, log in to [...]
FACEBOOK HOPES YOU “LIKE” SHARING YOUR INFORMATION WITH THE REST OF THE INTERNET
We heard rumors that Facebook is developing a “Like” button for content created all across the web, but today, the suspicions were confirmed. At Facebook’s F8 Developer Conference today, CEO Mark Zuckerburg made several announcements regarding the new Open Graph API and a new social plugin.
Want to preview the “Like” button that will soon be [...]
FACEBOOK TERMINOLOGY CHANGE IS LIVE, WHETHER YOU “LIKE” IT OR NOT
The latest wave of Facebook changes are live today, officially swapping Page terminology from “Become a Fan” to “Like.” The notification that appears on Facebook Pages announcing the change reiterates that the new action is “much more lightweight, and [hopes] that it will increase the number of connections made across the site.”
While the changes were [...]
DOWN, BUT NOT OUT
As you’ve probably noticed, we haven’t been posting to this blog as often as we’d like.
It’s not because we don’t love it (because we do). We’ve just been really, really, ridiculously busy (which is a good thing). We’re also working on a slight change of direction for the blog’s content, which will ultimately benefit you, [...]
SPOILER ALERT: SOCIAL MEDIA USE IS ON THE RISE
Nielsen Newswire just released new numbers on people’s use of social media worldwide. In December, the average time spent on a social network by an individual has risen 82% since the same time last year. This number jumps to a startling 143% increase when looking at the United States alone.
This study also notes [...]
FACEBOOK ADDS INSIGHTS TO POST
Facebook stepped up its game last night by adding insights to specific posts on fan pages. The metrics included are total impressions and percent of interaction among those impressions (this includes clicks, likes and comments).
This new feature will make it easier for page admins to track what information is making the largest impact with their [...]
FACEBOOK SCAM HITS HOME
I just got out a very interesting conversation on Facebook – a conversation that I thought I was having with a “friend.” Turns out, this friend’s account was hacked, and by wonderful English used in the conversation, it looks like it fits quite nicely into the mold of a Nigerian phishing scam.
Below is the conversation [...]
LIVE STREAMING FOR INSTANT AUDIENCE CONNECTION
In recent months, movie premieres, concerts, and red carpet events have attracted millions of viewers, which isn’t a surprise, by any means. The game-changer is the medium through which viewers have been tuning in – live video streaming. Online broadcasting isn’t a new tool, but the numbers for these entertainment events show potential for [...]
