We have launched an area-wide casting call for the “Voice of Baltimore” — a man or woman with a strong, genuine “Bawlmerese” accent, along with an outgoing, charming personality.
Here are the requirements:
• You must have a real Baltimore accent – not a silly one you do at parties, but the real thing.
• The ideal [...]
MGH social media specialist, Rusty Walters, recently gave a short presentation on Facebook’s new changes as they relate to brand Pages, content, engagement, and advertising. Take a look:
Last night Penn State University’s Board of Trustees did what would have seemed unthinkable a week ago by firing head football coach Joe Paterno. “Joe Pa,” as he is known by PSU fans, arrived on the Penn State campus as an assistant during the Truman administration and over the past 62 years became larger than [...]
My name is Jessica and I suffer from Chronic Facebook Overshare Syndrome. Alarmingly contagious, this condition manifests itself in the form of daily status updates, mobile uploads, and what some have called an overzealous number of Places check-ins. Not to mention unseen side effects like the compulsive need to hit refresh on “Most Recent News,” [...]
This isn’t your typical blog post, but after reading articles like this, I felt compelled to offer up my two cents about my generation and its spending habits. Keep reading for a peek inside the minds and wallets of Millennials and let us know what you think – are we really that different in terms of [...]
We’ve all seen studies telling us that consumers are wary of advertising; a 2010 survey indicates that only 19% of Americans believe in “honest” advertising, a point driven home in Morgan Spurlock’s most recent documentary, “POM Wonderful Presents: The Greatest Movie Ever Sold.”
Spurlock, best known for his fast food exposé “Supersize Me,” turns his attention [...]
Now is the time when college students are polishing their resumes and scoping out potential businesses for that perfect entry-level job. Some have probably done their research and have a list of must work for businesses, while others are blasting every company within in a 50-mile radius, just hoping that one will bite. Regardless of [...]
A lot of businesses talk about developing a community of loyal consumers, but are they actually doing so or are they merely assembling crowds? This is the question Thomas Knoll, community architect of Zappos, explored during his SXSW panel this weekend. During the session, he broke down the following fundamental differences between the two groups:
Crowds [...]
As previously discussed, Facebook recently rolled out its new Sponsored Story advertisements. And in normal MGH fashion, we decided to run a few tests on ourselves to explore the differences between the two ad types – specifically the new Sponsored “Like Story” ads vs. the Traditional “Like” Facebook ads. Here’s what we found:
Appearance
The first element [...]
Every minute on Facebook, users generate an average of 382,861″Likes” and 82,557 status updates. If you have a personal Facebook account, you’ve probably noticed it can be easy to miss updates when you’re trying to keep up with friends, family, co-workers, musical acts, celebrities and brands. So with this flurry of News Feed hyperactivity, the [...]
Everybody’s got an opinion about Super Bowl commercials. But what do people who actually make TV spots for a living think about last night’s collection?
We asked a few MGH creatives to select their favorite and least favorite spots. They didn’t hold back.
John Patterson, EVP, Creative Director
Best: Daimler Chrysler, “Eminem Detroit”
You could argue that the best Super Bowl [...]
QUICK – WHY SHOULD I CHOOSE YOU?
by Dave Spivey, Senior Copywriter on Jun 13, 2011 in Advertising, Commentary, MGH Random, Marketing trends
I’m a consumer. I’m thinking about buying your product or service right now, at this very moment. Quickly, now – why should I? Have you given me a reason?
Did you make me feel special? Did you offer me insider privileges if I “Like” you on Facebook? Am I on your e-mail list for discounts – [...]