Last night Penn State University’s Board of Trustees did what would have seemed unthinkable a week ago by firing head football coach Joe Paterno. “Joe Pa,” as he is known by PSU fans, arrived on the Penn State campus as an assistant during the Truman administration and over the past 62 years became larger than [...]
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CONFESSIONS OF A FACEBOOK NARCISSIST: A CASE FOR FACEBOOK PLACES
My name is Jessica and I suffer from Chronic Facebook Overshare Syndrome. Alarmingly contagious, this condition manifests itself in the form of daily status updates, mobile uploads, and what some have called an overzealous number of Places check-ins. Not to mention unseen side effects like the compulsive need to hit refresh on “Most Recent News,” [...]
HOW TO SPEND MONEY LIKE A MILLENNIAL
This isn’t your typical blog post, but after reading articles like this, I felt compelled to offer up my two cents about my generation and its spending habits. Keep reading for a peek inside the minds and wallets of Millennials and let us know what you think – are we really that different in terms of [...]
CAUGHT ON FILM: ADVERTISERS VS. CONSUMERS
We’ve all seen studies telling us that consumers are wary of advertising; a 2010 survey indicates that only 19% of Americans believe in “honest” advertising, a point driven home in Morgan Spurlock’s most recent documentary, “POM Wonderful Presents: The Greatest Movie Ever Sold.”
Spurlock, best known for his fast food exposé “Supersize Me,” turns his attention [...]
ATTN JOB SEEKERS: PLEASE DON’T TELL ME YOU’RE A PEOPLE PERSON
Now is the time when college students are polishing their resumes and scoping out potential businesses for that perfect entry-level job. Some have probably done their research and have a list of must work for businesses, while others are blasting every company within in a 50-mile radius, just hoping that one will bite. Regardless of [...]
ARE YOUR CUSTOMERS A CROWD OR COMMUNTY?
A lot of businesses talk about developing a community of loyal consumers, but are they actually doing so or are they merely assembling crowds? This is the question Thomas Knoll, community architect of Zappos, explored during his SXSW panel this weekend. During the session, he broke down the following fundamental differences between the two groups:
Crowds [...]
COMPARING SPONSORED STORIES AND TRADITIONAL FACEBOOK “LIKE” ADS
As previously discussed, Facebook recently rolled out its new Sponsored Story advertisements. And in normal MGH fashion, we decided to run a few tests on ourselves to explore the differences between the two ad types – specifically the new Sponsored “Like Story” ads vs. the Traditional “Like” Facebook ads. Here’s what we found:
Appearance
The first element [...]
FACEBOOK UPGRADES ADVERTISING PLATFORM
Every minute on Facebook, users generate an average of 382,861″Likes” and 82,557 status updates. If you have a personal Facebook account, you’ve probably noticed it can be easy to miss updates when you’re trying to keep up with friends, family, co-workers, musical acts, celebrities and brands. So with this flurry of News Feed hyperactivity, the [...]
MGH CREATIVES PICK THE BEST AND WORST SPOTS FROM SUPER BOWL XLV
Everybody’s got an opinion about Super Bowl commercials. But what do people who actually make TV spots for a living think about last night’s collection?
We asked a few MGH creatives to select their favorite and least favorite spots. They didn’t hold back.
John Patterson, EVP, Creative Director
Best: Daimler Chrysler, “Eminem Detroit”
You could argue that the best Super Bowl [...]
WHAT’S A LOGO WITHOUT A NAME?
A few weeks ago, celebrating its upcoming 40th anniversary, Starbucks launched its revised logo—sans name with a refocused and uncluttered spotlight on its iconic “siren”/mermaid. The logo stands out in one color—a bright green—against the pure white of the paper cup and seems to serve as a beacon, “the queen” of all coffees.
Just last week, [...]
REAL-LIFE GIFTS AVAILABLE FOR PURCHASE AND INSTANT DELIVERY ON FACEBOOK:
PROCRASTINATORS (AND BUSINESSES) REJOICE!
Confession: I haven’t crossed a single item off my holiday gift list. With Christmas only two weeks away, the countdown is on to purchase and ship gifts to out-of-town friends before the 25th. Historically, this is about the time I start to panic, but thanks to the Facebook application eGift Social, Christmas [...]
QUICK – WHY SHOULD I CHOOSE YOU?
by Dave Spivey, Senior Copywriter on Jun 13, 2011 in Advertising, Commentary, MGH Random, Marketing trends
I’m a consumer. I’m thinking about buying your product or service right now, at this very moment. Quickly, now – why should I? Have you given me a reason?
Did you make me feel special? Did you offer me insider privileges if I “Like” you on Facebook? Am I on your e-mail list for discounts – [...]