PROCRASTINATORS (AND BUSINESSES) REJOICE!
Confession: I haven’t crossed a single item off my holiday gift list. With Christmas only two weeks away, the countdown is on to purchase and ship gifts to out-of-town friends before the 25th. Historically, this is about the time I start to panic, but thanks to the Facebook application eGift Social, Christmas [...]
REAL-LIFE GIFTS AVAILABLE FOR PURCHASE AND INSTANT DELIVERY ON FACEBOOK:
by Kimberly Ritchie, Social Media Marketing Senior Account Executive on Dec 09, 2010 in MGH Random, Social Media Marketing
MGH WINS BALTIMORE BIZ/TECH MOBBIE AWARD
by Ryan Goff, VP/Director of Social Media Marketing on Nov 17, 2010 in MGH Random
We’re pleased to announce that, thanks to votes from our readers, this blog has been given the distinction of “Top Business and Tech Blog” in the Baltimore Sun’s Mobbies Awards.
In its second year, the Mobbies honor the top blogs, Twitter accounts and Facebook Pages from around the Baltimore area. Blogs were nominated and voted upon by visitors to [...]
5 ANNOYING EMAIL HABITS
by Kerry ONeill, PR Account Director on Nov 10, 2010 in Communications, MGH Random
We all have our email pet peeves. And if you’re like me, you have a lot – from reading into how you are greeted in an email to the abrupt way an email is closed.
Since email is such a big part of our daily lives, I’ve taken some time to compile my five least favorite [...]
TECHNOLOGY AT OUR FINGERTIPS: HELPING OR HURTING?
by Susan Haus, Broadcast Supervisor on Oct 21, 2010 in MGH Random
There once was a time when you couldn’t imagine leaving the house without payphone change in your pocket in case of an emergency. Then came the time when you couldn’t imagine leaving the house without your phone because what if your car broke down on the side of the road and you need to call [...]
FACEBOOK GROUPS SAYS, “GOODBYE” TO ANNOYING WORK EMAIL CHAINS
by Ryan Goff, VP/Director of Social Media Marketing on Oct 19, 2010 in MGH Random
A few weeks ago, Facebook launched its newest product – Facebook Groups.
A welcome addition to the site, Groups lets users create mini-networks of their Facebook friends around commonalities. For example, I could add my Facebook friends into my “Ravens Tailgate” group, which we could then use to plan upcoming tailgates, upload pictures from games and [...]
MGH’S FAVORITE MAD MEN MOMENTS
by Kerry ONeill, PR Account Director on Oct 15, 2010 in Advertising, MGH Random
Every once and a while, a show comes around that becomes like a drug you can’t stay away from. You may DVR it, but you try to stay up late so you can discuss what happened at the water cooler. That show for many of us in marketing and advertising is AMC’s Mad Men. And [...]
MAD ABOUT THE MAD MEN INTRO
by Lexi Miller, Production Artist on Oct 15, 2010 in Advertising, MGH Random
From the desperate but scintillating, hollow but fantastic start to each episode, AMC’s Mad Men enters a TV series class of its own. The show is so well produced that even the episode intro deserves serious accolades. It’s definitely the best opener to any show on network television to date—so visually dynamic: a muted color [...]
A PR PUSH FOR PORTA POTTIES
by Laura Crovo, SVP/PR Director on Oct 08, 2010 in MGH Random, Public Relations
This morning, as I was getting ready for work, I heard a news report about how the organizers of Jon Stewart’s Rally to Restore Sanity and Stephen Colbert’s March to Keep Fear Alive in Washington, D.C., are having difficulties get one major detail squared away prior to their events on Saturday, Oct. 30.
Evidently, to get [...]
USING GOOGLE SEGMENTS TO GAIN CAMPAIGN INSIGHT
by Seth Lueck, Associate Online Media Planner/Buyer on Sep 17, 2010 in MGH Random, Online Tools, Web Marketing
The Google AdWords interface has seen a lot of changes recently. One of the more drastic of them has certainly been the gradual move of reporting from its own tab, to being consolidated into the Campaigns tab.
I was pretty concerned about the change after it was announced. After getting used to it, however, I think [...]
HOW BIEBER FEVER BECAME CONTAGIOUS
by Amara Waters, Traffic Coordinator on Sep 02, 2010 in MGH Random
If you’ve ever walked by my cubicle, you’ve gotten a glimpse into the hopes and dreams of a 13-year-old girl. Walls adorned with what can only be referred to as: The Fever. Also known as “Bieber Fever.”
It’s okay to be scared at first. Resisting the soulful vanilla sounds from a 15-year-old Canadian is natural. [...]
WILL MILLIONS FOLLOW HOWARD STERN TO ANOTHER NEW TECHNOLOGY?
by Chris McMurry, Vice President and PR Director on Sep 02, 2010 in MGH Random
I’ll start this blog entry with an honest admission. I love listening to the Howard Stern Show. I’ve listened to it most days for the past 15 years. Listening to Howard Stern’s conversational, real approach to radio is the best way for me to start my day. And millions of people agree with me, even [...]
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WHAT’S A LOGO WITHOUT A NAME?
by Lexi Miller, Production Artist on Jan 21, 2011 in Advertising trends, Commentary, MGH Random, Marketing trends
A few weeks ago, celebrating its upcoming 40th anniversary, Starbucks launched its revised logo—sans name with a refocused and uncluttered spotlight on its iconic “siren”/mermaid. The logo stands out in one color—a bright green—against the pure white of the paper cup and seems to serve as a beacon, “the queen” of all coffees.
Just last week, [...]