When talking social media with potential clients, it’s not uncommon for us to hear the phrase, “But we don’t have anything to say.” Companies new to social media often struggle to think of content that will engage their audience while supporting their brand. And it’s natural for them feel pressure to think of “something to [...]
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THE THREE R’S OF MEDIA PITCHING
A large portion of a public relations professional’s job continues to be media relations. This means we are always on the lookout for relevant and timely news hooks to help pitch our clients and their products to the media. But, every once and a while, you read a story about a really bad pitch and [...]
THE ART OF KRAFT-ING A SOCIAL MEDIA RESPONSE
For the last two weeks, I’ve been watching with great interest a situation taking place on Kraft Foods’ Facebook page.
It seems that, in the end of May, a Florida mom found a gross blob in a package of Capri Sun juice. According to reports, that mom reached out to Kraft Foods – the maker of [...]
BLAME IT ON THE ALCOHOL?
Gen. McChrystal’s “rolling” PR disaster came to a halt today as he was relieved of his command. This announcement comes one day after his PR aide – responsible for setting up the controversial interview with Rolling Stone magazine – resigned.
According to an article in MSNBC, Rolling Stone reporter Michael Hastings had unprecedented access to the [...]
TWO SPLIT-SECOND DECISIONS IN MOTOWN
On June 2, a split-second decision by umpire Jim Joyce resulted in a blown call costing Detroit Tigers pitcher Armando Galarraga a perfect game. Media outlets across the country swarmed to the story, dissecting the call and praising Galarraga for demonstrating a level of sportsmanship so rarely seen in today’s professional athletes.
The blown call was [...]
WHITE SOX/CUBS TROPHY IS SPONSORED…BY BP???
Interleague Baseball returns tomorrow, with one of the major cross-town rivalries, the Cubs vs. the White Sox, among the match ups.
Games between National League and American League opponents have enjoyed higher attendance than traditional intraleague match ups during the past 14 years, especially in regional rivalries that attempt to approach the excitement of those found [...]
BP TO USE GOOGLE SEARCH TO CONTROL IMAGE
How much does it cost to control your image on Google? Amidst the disastrous spill in the Gulf of Mexico, BP is about to find out.
The company is currently buying search terms such as “oil,” “oil spill” and “oil disaster” on Google and other search engines. The tactic ensures that BP’s messaging is the first [...]
