When talking social media with potential clients, it’s not uncommon for us to hear the phrase, “But we don’t have anything to say.” Companies new to social media often struggle to think of content that will engage their audience while supporting their brand. And it’s natural for them feel pressure to think of “something to [...]
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THOUGHTS FROM MY SHOWER…ABOUT SOCIAL MEDIA MARKETING
I was taking a shower yesterday when I came to an important realization. It wasn’t about my hygiene. Well actually, it was, but not in the way you’d think.
It was about Old Spice and its recent social media marketing campaign, which was one of the biggest marketing stories of the summer.
The July campaign, which featured [...]
FACEBOOK PLACES BRINGS PAGES REDESIGN
*Updated August 24, 2010* AllFacebook has released some additional details about the merging of a brand’s Facebook Page and Place. Here’s what we’ve learned thus far:
In order to begin the merge process, business owners will first be asked to visit their Place to claim that business as their own. The easiest way to do this is [...]
FACEBOOK PLACES HAS CHECKED IN
*Updated August 24, 2010* It finally happened. During an over-the-top press conference on August 18th, Facebook launched what many have dubbed as its “Foursquare Killer,” Facebook Places.
Once fully rolled out, Places will allow Facebook’s millions of users to “check-in” to the physical locations they visit via their mobile devices, and then broadcast their locations to [...]
BUSINESS OWNERS CAN NOW RESPOND TO REVIEWS ON GOOGLE
Earlier this week Google revealed a brand new feature for verified business owners who have Google Places accounts. This new feature allows business owners to personally respond to reviews posted to Google about their business.
This is a huge opportunity for business owners. It will allow them to create personal relationships with some of their best [...]
THE ART OF KRAFT-ING A SOCIAL MEDIA RESPONSE
For the last two weeks, I’ve been watching with great interest a situation taking place on Kraft Foods’ Facebook page.
It seems that, in the end of May, a Florida mom found a gross blob in a package of Capri Sun juice. According to reports, that mom reached out to Kraft Foods – the maker of [...]
HOW SOCIAL MEDIA GOT ME TO WATCH TV
Okay, okay, so that headline is kind of misleading. Pretty much anything can get me to watch TV. Sadly, I feel the need to see just about every show that graces the airwaves – from trashy reality TV to quickly canceled serialized dramas to shows that promise to be the next Lost.
But, what I don’t [...]
