As we mentioned in yesterday’s post, “Getting Started with Pinterest,” the talk of the Internet for the last few months has been the social sharing service, Pinterest. The site has exploded into the mainstream leaving many marketing folks asking the question, “how can my brand use it to reach our customers?”
If you are new to [...]
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FOUR TIPS FOR BRANDS GETTING INTO THE PINTEREST GAME
GETTING STARTED WITH PINTEREST
$20 says if you’re not already using Pinterest, you know at least 10 people who are. As of January, the highly publicized site hit 10 million unique monthly U.S. visitors faster than any other standalone site in history, according to comScore.
And, the new social bookmarking site continues to grow and shows no sign of being a [...]
FACEBOOK ROLLS OUT FEATURED STORIES IN YOUR NEWS FEED
There have been rumors circling the Internet that Facebook would begin to include Sponsored Stories in users’ News Feeds in addition to the standard ad units already displayed on the right hand side of the page. It appears that these rumors have now come true.
On a recently released page on Facebook’s help site, users can [...]
AN INTRODUCTION TO GOOGLE+
Google+ (Google Plus) is the search giant’s latest social innovation, and it has the marketing world chomping at the bit to ruin it capitalize on yet another up-and-coming social tool.
But what exactly is Google+ and how does it match up against the dominant players in this space?
What is Google+?
At its core, Google+ is a social [...]
KEEP YOUR FRIENDS CLOSE, ENEMIES CLOSER: GROUPON’S PARTNERSHIP WITH FOURSQUARE
I know what you’re thinking – Mr. Crowley over there at Foursquare must have seen our blog post last month and realized he needed to step up his game. You’re welcome, big guy. News broke today that Foursquare has officially partnered with Groupon, along with five other daily deal competitors like LivingSocial, to offer users [...]
CONFESSIONS OF A FACEBOOK NARCISSIST: A CASE FOR FACEBOOK PLACES
My name is Jessica and I suffer from Chronic Facebook Overshare Syndrome. Alarmingly contagious, this condition manifests itself in the form of daily status updates, mobile uploads, and what some have called an overzealous number of Places check-ins. Not to mention unseen side effects like the compulsive need to hit refresh on “Most Recent News,” [...]
15 Marketing Uses for QR Codes
As QR codes become more popular with marketers and customers, businesses have demonstrated their versatility by placing them everywhere from subway signs to billboards to television commercials. And not only are companies making use of diverse mediums for displaying QR codes, but they’re also getting creative with the information encoded on them.
The MGH team has [...]
BREAKING: QR CODE STATS REVEALED
This week, MGH released results from a survey that gauged consumer awareness and usage of QR codes – an emerging technology that connects people to Web content through bar codes scanned by mobile devices.
Deployed to smartphone users, the survey aimed to better understand how and why consumers are using this up-and-coming technology – in order [...]
AN INTRO TO QR CODES
For years, marketers have predicted that “this year” would be the year for mobile and advertising. Well, their predictions may finally come true, thanks in part to the rise of QR code technology.
So what are these strange symbols, and how can marketers begin using them to drive business?
What are QR codes?
A QR code is [...]
COMPARING SPONSORED STORIES AND TRADITIONAL FACEBOOK “LIKE” ADS
As previously discussed, Facebook recently rolled out its new Sponsored Story advertisements. And in normal MGH fashion, we decided to run a few tests on ourselves to explore the differences between the two ad types – specifically the new Sponsored “Like Story” ads vs. the Traditional “Like” Facebook ads. Here’s what we found:
Appearance
The first element [...]
FACEBOOK UPGRADES ADVERTISING PLATFORM
Every minute on Facebook, users generate an average of 382,861″Likes” and 82,557 status updates. If you have a personal Facebook account, you’ve probably noticed it can be easy to miss updates when you’re trying to keep up with friends, family, co-workers, musical acts, celebrities and brands. So with this flurry of News Feed hyperactivity, the [...]
AFTER B OF A, IS BLACK FRIDAY NEXT?
by Dave Spivey, Senior Copywriter on Nov 17, 2011 in Advertising trends, Commentary, Marketing trends, Social Media Marketing
Question: is Anthony Hardwick of Omaha, Nebraska, the next Molly Katchpole?
Katchpole is the Washington, D.C., graduate student whose angry social media petition sparked a nationwide revolt against Bank of America’s plan to charge customers $5 per month for their debit cards. After losing thousands of accounts, B of A backed off.
The target of Hardwick’s online [...]