As anticipated, Facebook rolled out its updates to brand Pages last week, sending marketers into a minor social media tizzy.
For now, Facebook is allowing Page administrators to decide whether or not they want to make the switch before an automatic upgrade takes place on March 10.
So to help ease you in this inevitable transition, we’ve [...]
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LIST OF NEW FACEBOOK PAGES CHANGES
IS FACEBOOK TURNING INTO MYSPACE?
Facebook announced yesterday that it’s rolling out new brand Page features. If you are living under a rock, here’s a quick overview.
Here at MGH, we really like most of the new changes and are excited to see the creative ways that brands will begin using the new picture layouts and integration of iframes into custom [...]
REAL-LIFE GIFTS AVAILABLE FOR PURCHASE AND INSTANT DELIVERY ON FACEBOOK:
PROCRASTINATORS (AND BUSINESSES) REJOICE!
Confession: I haven’t crossed a single item off my holiday gift list. With Christmas only two weeks away, the countdown is on to purchase and ship gifts to out-of-town friends before the 25th. Historically, this is about the time I start to panic, but thanks to the Facebook application eGift Social, Christmas [...]
3 TIPS FOR OPTIMIZING YOUTUBE VIDEOS
If a video gets posted to YouTube but no one sees it, was it worth making?
Bad news for brands hoping to make it big on YouTube: With nearly 2 billion videos being served up on the site each day, it’s virtually impossible for your branded video to break through the clutter of dancing babies [...]
FOURSQUARE ALLOWS BUSINESSES TO REVOKE MAYORSHIPS
Businesses running Foursquare mayor specials have had to contend with cheating by users for some time now. And, up until this point, there has been no sure-fire way to take cheaters out of the running for Foursquare mayorships, despite some notable efforts by the location-based social network. However, it looks like cheating may no longer such an issue on the site.
KANYE’S TWITTER REDEMPTION
Since opening an account in summer 2010, Kanye West has become notorious for using Twitter as his megaphone to the public. The famously egomaniacal rapper has been a longtime blogger, but only began tweeting about two months ago. Since then, he’s amassed a following of close to 1.5 million. With over 1,000 tweets in such [...]
TEAM COCO GOES LOCO FOR SOCIAL MEDIA
So, I probably shouldn’t be admitting this, but I spent a pretty decent amount of Wednesday and Thursday glued to the Live Coco Cam. If you’re not familiar, Conan O’Brien gave fans a live, 24-hour voyeuristic look into the mayhem at his LA offices, as a way to plug his upcoming TBS show, which starts [...]
A GAP IN PUBLIC PERCEPTION
Last week, Gap quietly introduced a new logo. The decades-old blue box with white typeface was flipped inside out, with black type on a white background with a small blue box behind the “p.” Almost immediately, the logo was met with intense online criticism, with marketers and non-marketing folks almost universally bashing the design.
While we all [...]
IS SOCIAL MEDIA TEACHING HIGHER EDUCATION A LESSON?
Earlier this week, Harrisburg University of Science and Technology in Pennsylvania made headlines by announcing a school-wide ban on social media for one week. Social networking sites will be blocked on the school network and students are asked to try to avoid logging in at home or by mobile in order to better understand the [...]
FACEBOOK UPDATES LIKE BUTTON
Earlier today, Facebook announced a few small, but substantial changes to the way its Like button can be used across the web. This is big news for developers and advertisers, but also for users, as it may complicate what you are actually “liking” on certain pages.
YOUR NUMBER OF FACEBOOK FANS MATTERS
by Ryan Goff, VP/Director of Social Media Marketing on Jan 07, 2011 in Commentary, Social Media Marketing
Have you ever delivered a speech to an empty room?
What about speaking to a virtually empty room on a daily basis?
Unfortunately, for many brands using social media, that’s exactly what they’re doing – talking to themselves. Too often, companies become complacent with their followings on Facebook, Twitter and the like, and do nothing to grow [...]