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HOW SOCIAL MEDIA GOT ME TO WATCH TV

Okay, okay, so that headline is kind of misleading. Pretty much anything can get me to watch TV. Sadly, I feel the need to see just about every show that graces the airwaves – from trashy reality TV to quickly canceled serialized dramas to shows that promise to be the next Lost.
But, what I don’t [...]

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AUGMENTED REALITY SNEAKS INTO PUBLIC RELEASE

For those of you unfamiliar with augmented reality technology, it is defined by Wikipedia as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery – creating a mixed reality.” In other words, the technology allows developers to lay pictures, text, video, etc. over top of [...]

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SOCIAL MEDIA REVOLUTION

Do you think social media is a fad? This video does a great job at dispelling that misconception. Much in the same way that Did You Know described the changing landscape of media in our culture, this video explains why social media is important and not something to be ignored.
Watch the video below and leave [...]

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FACEBOOK AND NINTENDO DSi…TOGETHER AT LAST

FACEBOOK AND NINTENDO DSi…TOGETHER AT LAST

Today social media (in the form of Facebook) and video games (in the form of Nintendo DSi) unite in yet another example of how game companies continue to evolve to meet expectations of community connectivity. Users will now be able to use the DSi to capture and upload photos to their Facebook page. The Facebook [...]

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BALTIMORE GETS STREET VIEW

BALTIMORE GETS STREET VIEW

Google Street View has finally come to Baltimore!
For all you out-of-towners, feel free to check out some of our favorite neighborhoods around the Greatest City in America:
Hampden
Fells Point
Federal Hill
Inner Harbor
Mt. Vernon

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YO QUIERO, USER-GENERATED CONTENT

Have you seen the Taco Bell commercial with two guys rapping their order into one of the restaurant’s drive-thru windows? Pretty clever, huh?
Nope. Not even close.
An almost identical user-generated video, “Big Mac DriveThru Rap“, collected millions of online views over two years ago. The overnight viral sensation also spawned tons of copycat videos, [...]

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DOODLE 4 GOOGLE

As you know from my previous entries, I’m not crazy about contests. I think they’re overused, do little to boost a brand and rarely produce the long-term results that clients desire.
But I just came across a solid contest launched by Google, and couldn’t resist blogging it out. It’s a perfect model of how [...]

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VIRAL CONTESTS – OUR THOUGHTS

Faithful readers, I’m proud to announce that you’re reading the insight of a 1st place Halloween costume contest winner. Yeah, that’s right…I’m a pretty big deal. And as I stood triumphant on a stage in a sweaty, overcrowded bar in NYC a few days ago, I thought of the theme for this [...]

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VIRAL VIDEOS

You’re so vain, I guess you think this commercial’s about you, don’t you?
This catchy little Carly Simon remake seems to be the new theme song for the increasingly popular customizable online video experience. It seems many savvy marketers are discovering the truth about a common consumer mantra, “ask not what you can do for the [...]

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PASS

You can’t just post a promotional video on YouTube and assume it will be passed around to every viewer on the planet. There are millions of videos, podcasts, blogs, forums, MySpace pages and “viral” emails published daily, yours won’t go much further than your desktop if it gets a D for cool.
Don’t get me [...]

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