Well, it’s finally happened. After nearly 11 years of controversy and debate, there’s a new kid on the domain extension block, and his name is .xxx. Approved in March by ICANN, the organization that oversees and manages the expansion and evolution of the Internet, .xxx is the newest top-level domain, designed to universally identify adult [...]
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AN INTRODUCTION TO GOOGLE+
Google+ (Google Plus) is the search giant’s latest social innovation, and it has the marketing world chomping at the bit to ruin it capitalize on yet another up-and-coming social tool.
But what exactly is Google+ and how does it match up against the dominant players in this space?
What is Google+?
At its core, Google+ is a social [...]
15 Marketing Uses for QR Codes
As QR codes become more popular with marketers and customers, businesses have demonstrated their versatility by placing them everywhere from subway signs to billboards to television commercials. And not only are companies making use of diverse mediums for displaying QR codes, but they’re also getting creative with the information encoded on them.
The MGH team has [...]
BREAKING: QR CODE STATS REVEALED
This week, MGH released results from a survey that gauged consumer awareness and usage of QR codes – an emerging technology that connects people to Web content through bar codes scanned by mobile devices.
Deployed to smartphone users, the survey aimed to better understand how and why consumers are using this up-and-coming technology – in order [...]
AN INTRO TO QR CODES
For years, marketers have predicted that “this year” would be the year for mobile and advertising. Well, their predictions may finally come true, thanks in part to the rise of QR code technology.
So what are these strange symbols, and how can marketers begin using them to drive business?
What are QR codes?
A QR code is [...]
GAME THE SEO SYSTEM AND FACE THE WRATH OF THE GOOGLE GODS
On average, Google makes about 400 changes per year to its algorithm, which determines the relevance and ranking of online content. The algorithmic changes are rarely announced, and often go unnoticed. But late last week, the search giant announced one of its biggest algorithmic improvements to date — a change that is projected to impact nearly [...]
5 EMAIL MARKETING TIPS FOR THE HOLIDAY INBOX
At this time of year, I’m reminded of just how many email lists I’ve subscribed to over the past few months. As a budget-conscious shopper, I usually appreciate the emails offering sales, discounts and news from my favorite shops, hotels, airlines, and restaurants. But from November through December, the only thing more flooded with holiday [...]
TEAM COCO GOES LOCO FOR SOCIAL MEDIA
So, I probably shouldn’t be admitting this, but I spent a pretty decent amount of Wednesday and Thursday glued to the Live Coco Cam. If you’re not familiar, Conan O’Brien gave fans a live, 24-hour voyeuristic look into the mayhem at his LA offices, as a way to plug his upcoming TBS show, which starts [...]
USING GOOGLE SEGMENTS TO GAIN CAMPAIGN INSIGHT
The Google AdWords interface has seen a lot of changes recently. One of the more drastic of them has certainly been the gradual move of reporting from its own tab, to being consolidated into the Campaigns tab.
I was pretty concerned about the change after it was announced. After getting used to it, however, I think [...]
INSTANT IMPACT ON SEO AND SEM
Google wants to free up your time in 2 to 5 second increments. Today the search giant unveiled Google Instant, a new product that predicts the user’s search query and displays search results on the fly. If you start to type in “Baltimore food delivery,” for instance, before you’re done typing the first term, you’ll [...]
FACEBOOK PLACES HAS CHECKED IN
*Updated August 24, 2010* It finally happened. During an over-the-top press conference on August 18th, Facebook launched what many have dubbed as its “Foursquare Killer,” Facebook Places.
Once fully rolled out, Places will allow Facebook’s millions of users to “check-in” to the physical locations they visit via their mobile devices, and then broadcast their locations to [...]
BUSINESS OWNERS CAN NOW RESPOND TO REVIEWS ON GOOGLE
Earlier this week Google revealed a brand new feature for verified business owners who have Google Places accounts. This new feature allows business owners to personally respond to reviews posted to Google about their business.
This is a huge opportunity for business owners. It will allow them to create personal relationships with some of their best [...]
