Earlier this week Google revealed a brand new feature for verified business owners who have Google Places accounts. This new feature allows business owners to personally respond to reviews posted to Google about their business.
This is a huge opportunity for business owners. It will allow them to create personal relationships with some of their best [...]
BUSINESS OWNERS CAN NOW RESPOND TO REVIEWS ON GOOGLE
by Rusty Walters, Sr. Social Media Marketing Account Executive on Aug 06, 2010 in Social Media Marketing, Web Marketing
APPLE CONTINUES TO GO HEAD-TO-HEAD WITH GOOGLE
by Seth Lueck, Associate Online Media Planner/Buyer on Jun 09, 2010 in Marketing trends, Web Marketing
The escalating rivalry between Apple and Google continues. At the Worldwide Developer Conference yesterday, it was announced that, for the first time, Bing will be an option on Safari on the iPhone. Later in the day, Apple released a press release indicating that Safari 5 will also offer Bing on Mac desktops.
With the Yahoo!/Bing merger [...]
BP TO USE GOOGLE SEARCH TO CONTROL IMAGE
by Kirsten Ellison, VP/Interactive Media Director on Jun 07, 2010 in Advertising trends, Brand Management, Marketing trends, Public Relations, Web Marketing
How much does it cost to control your image on Google? Amidst the disastrous spill in the Gulf of Mexico, BP is about to find out.
The company is currently buying search terms such as “oil,” “oil spill” and “oil disaster” on Google and other search engines. The tactic ensures that BP’s messaging is the first [...]
LET THE (MOBILE ADVERTISING) GAMES BEGIN
by Mike Skandalis, EVP/Associate Media Director on May 21, 2010 in Advertising, Media Buying, Web Marketing
The FTC announced today that it has unanimously approved Google’s acquisition of AdMob, one of the world’s largest mobile advertising networks. The network presently serves over 7 billion ads per month on smart phones and other mobile devices. This $750 million merger, along with Apple’s $275 million acquisition of Quattro, sets the stage for online [...]
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