Just like there is no such thing as being too good-looking or too rich, there is also no such thing as being too well-informed. Thankfully, with the arrival of things like Facebook, Twitter and smart phones, consumers are able to get important news as fast as possible, and can read or listen to as much [...]
CAUGHT ON FILM: ADVERTISERS VS. CONSUMERS
We’ve all seen studies telling us that consumers are wary of advertising; a 2010 survey indicates that only 19% of Americans believe in “honest” advertising, a point driven home in Morgan Spurlock’s most recent documentary, “POM Wonderful Presents: The Greatest Movie Ever Sold.”
Spurlock, best known for his fast food exposé “Supersize Me,” turns his attention [...]
15 Marketing Uses for QR Codes
As QR codes become more popular with marketers and customers, businesses have demonstrated their versatility by placing them everywhere from subway signs to billboards to television commercials. And not only are companies making use of diverse mediums for displaying QR codes, but they’re also getting creative with the information encoded on them.
The MGH team has [...]
ATTN JOB SEEKERS: PLEASE DON’T TELL ME YOU’RE A PEOPLE PERSON
Now is the time when college students are polishing their resumes and scoping out potential businesses for that perfect entry-level job. Some have probably done their research and have a list of must work for businesses, while others are blasting every company within in a 50-mile radius, just hoping that one will bite. Regardless of [...]
BREAKING: QR CODE STATS REVEALED
This week, MGH released results from a survey that gauged consumer awareness and usage of QR codes – an emerging technology that connects people to Web content through bar codes scanned by mobile devices.
Deployed to smartphone users, the survey aimed to better understand how and why consumers are using this up-and-coming technology – in order [...]
AN INTRO TO QR CODES
For years, marketers have predicted that “this year” would be the year for mobile and advertising. Well, their predictions may finally come true, thanks in part to the rise of QR code technology.
So what are these strange symbols, and how can marketers begin using them to drive business?
What are QR codes?
A QR code is [...]
ARE YOUR CUSTOMERS A CROWD OR COMMUNTY?
A lot of businesses talk about developing a community of loyal consumers, but are they actually doing so or are they merely assembling crowds? This is the question Thomas Knoll, community architect of Zappos, explored during his SXSW panel this weekend. During the session, he broke down the following fundamental differences between the two groups:
Crowds [...]
GAME THE SEO SYSTEM AND FACE THE WRATH OF THE GOOGLE GODS
On average, Google makes about 400 changes per year to its algorithm, which determines the relevance and ranking of online content. The algorithmic changes are rarely announced, and often go unnoticed. But late last week, the search giant announced one of its biggest algorithmic improvements to date — a change that is projected to impact nearly [...]
COMPARING SPONSORED STORIES AND TRADITIONAL FACEBOOK “LIKE” ADS
As previously discussed, Facebook recently rolled out its new Sponsored Story advertisements. And in normal MGH fashion, we decided to run a few tests on ourselves to explore the differences between the two ad types – specifically the new Sponsored “Like Story” ads vs. the Traditional “Like” Facebook ads. Here’s what we found:
Appearance
The first element [...]
FACEBOOK UPGRADES ADVERTISING PLATFORM
Every minute on Facebook, users generate an average of 382,861″Likes” and 82,557 status updates. If you have a personal Facebook account, you’ve probably noticed it can be easy to miss updates when you’re trying to keep up with friends, family, co-workers, musical acts, celebrities and brands. So with this flurry of News Feed hyperactivity, the [...]
LIST OF NEW FACEBOOK PAGES CHANGES
As anticipated, Facebook rolled out its updates to brand Pages last week, sending marketers into a minor social media tizzy.
For now, Facebook is allowing Page administrators to decide whether or not they want to make the switch before an automatic upgrade takes place on March 10.
So to help ease you in this inevitable transition, we’ve [...]
THE HANGOVER, PART 136
by Dave Spivey, Senior Copywriter on May 18, 2011 in Advertising, Commentary, Marketing trends
Preakness officials are triumphantly crowing that ticket sales are up over last year, especially in the beer-soaked infield. Excuse me if I’m less than excited.
Don’t get me wrong: I want the Preakness to succeed. Its value to Baltimore – especially in this battered economy – is inestimable. But while shouting their success to the housetops, [...]