Well, it’s finally happened. After nearly 11 years of controversy and debate, there’s a new kid on the domain extension block, and his name is .xxx. Approved in March by ICANN, the organization that oversees and manages the expansion and evolution of the Internet, .xxx is the newest top-level domain, designed to universally identify adult [...]
Tag Archives: Brand Management
SHOW ME THE $$: THE VALUE OF WORD OF MOUTH
Chances are at some point in your life you’ve witnessed a disgruntled customer say something along the lines of “I’m telling my friends never to come here again.” But have you ever wondered just how much impact said disgruntled customers can have?
Samitrex recently conducted a study within the wireless industry that compares the worth of [...]
BACK TO BASICS: A SOCIAL MEDIA PRIMER
A new survey put out by the CMO Council has shed some new light on how brands are utilizing social media as part of their marketing mix. Most shockingly, the survey found that only 16% of brands routinely monitor what is being said about them online. Furthermore, 59% don’t compensate anyone based on customer loyalty [...]
