Tag Archives: Branding
CONSUMERS’ IMPACT ON BRANDING

CONSUMERS’ IMPACT ON BRANDING

by Social Media Department on Feb 23, 2009 in Brand Management

PepsiCo, producer of Tropicana Pure Premium orange juice, recently replaced their iconic packaging (the orange with the straw) with a glass of orange juice. While a seemingly small change in the company’s brand,  loyal Tropicana orange juice drinkers immediately responded and expressed their disdain for the new packaging. They emailed, tweeted, blogged etc, their complaints [...]

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MAINTAINING YOUR ONLINE REP

by Social Media Department on Aug 08, 2008 in Brand Management

Maintaining your reputation is an important endeavor, especially online. The viral nature of the Internet can lead to a whirlwind of discussion about your company in a very short time. Unfortunately, the discussions aren’t always in your favor.
With so much of the content published daily on the web, keeping tabs on your company, industry, and [...]

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