Tag Archives: Customer Reviews
YELP – JUST HOW “REAL” IS IT?

YELP – JUST HOW “REAL” IS IT?

Customer review sites and word of mouth marketing pretty much go hand-in-hand, so when a colleague pointed out an article that discusses Yelp – the popular Web site based out of San Francisco – and the possibility of the review service not being as “honest” as one might think, we were pretty intrigued.
According to Kathleen [...]

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