*Updated August 24, 2010* AllFacebook has released some additional details about the merging of a brand’s Facebook Page and Place. Here’s what we’ve learned thus far:
In order to begin the merge process, business owners will first be asked to visit their Place to claim that business as their own. The easiest way to do this is [...]
FACEBOOK PLACES BRINGS PAGES REDESIGN
by Ryan Goff, VP/Director of Social Media Marketing on Aug 23, 2010 in Online Tools, Social Media Marketing
FACEBOOK PLACES HAS CHECKED IN
by Ryan Goff, VP/Director of Social Media Marketing on Aug 20, 2010 in Online Tools, Social Media Marketing, Web Marketing
*Updated August 24, 2010* It finally happened. During an over-the-top press conference on August 18th, Facebook launched what many have dubbed as its “Foursquare Killer,” Facebook Places.
Once fully rolled out, Places will allow Facebook’s millions of users to “check-in” to the physical locations they visit via their mobile devices, and then broadcast their locations to [...]
FACEBOOK HOPES YOU “LIKE” SHARING YOUR INFORMATION WITH THE REST OF THE INTERNET
by Social Media Department on Apr 21, 2010 in MGH Random
We heard rumors that Facebook is developing a “Like” button for content created all across the web, but today, the suspicions were confirmed. At Facebook’s F8 Developer Conference today, CEO Mark Zuckerburg made several announcements regarding the new Open Graph API and a new social plugin.
Want to preview the “Like” button that will soon be [...]
FACEBOOK TERMINOLOGY CHANGE IS LIVE, WHETHER YOU “LIKE” IT OR NOT
by Social Media Department on Apr 19, 2010 in MGH Random
The latest wave of Facebook changes are live today, officially swapping Page terminology from “Become a Fan” to “Like.” The notification that appears on Facebook Pages announcing the change reiterates that the new action is “much more lightweight, and [hopes] that it will increase the number of connections made across the site.”
While the changes were [...]
FACEBOOK HATES “FANS,” “LIKES” MAKING SILLY CHANGES, AND WANTS TO EAT THE REST OF THE INTERNET
by Social Media Department on Apr 01, 2010 in Online Tools
According to a document sent by Facebook to its partners, an upcoming change will alter the way users connect with Facebook Pages. Rather than the existing “Become a Fan,” users will click “Like” to opt-in to receive updates from that page. Brands will also collect “Connections” instead of “Fans;” however, this small wording change could create [...]
FACEBOOK SCAM HITS HOME
by Social Media Department on Jan 20, 2010 in Brand Management, MGH Random
I just got out a very interesting conversation on Facebook – a conversation that I thought I was having with a “friend.” Turns out, this friend’s account was hacked, and by wonderful English used in the conversation, it looks like it fits quite nicely into the mold of a Nigerian phishing scam.
Below is the conversation [...]
SENIORS ARE UPPING THEIR FACEBOOK USAGE
by Social Media Department on Dec 14, 2009 in Marketing Research
Less than a year ago, we wrote about mom and dad friending us on social networks. Well, it looks like grandma and grandpa are rapidly joining the game, too.
According to recent number released by Neilsen, Facebook is the third most visited site by seniors (65+) – just behind Google and Windows Media Player. These numbers [...]
FACEBOOK RELEASE NEW CONTEST/PROMOTIONS T.O.S.
by Social Media Department on Nov 06, 2009 in Brand Management
Earlier this week, Facebook threw a curveball to companies using fan pages to promote their business. Up until now, an integral part of attracting fans and encouraging participation, on a large number of fan pages, has been creating fun contests and promotions for fans to participate in. Facebook has now made this a nearly impossible [...]
USING SOCIAL MEDIA TO FIND YOUR NEXT EMPLOYEE
by Social Media Department on Nov 05, 2009 in Online Tools
So you’ve started using social media to reach out to current and potential customers, but, what about your employees, or, more importantly, your future employees? How can you begin using social media tools to effectively tap into that unknown pool of talent?
We’ve assembled a list of the top four social tools that companies can use [...]
FACEBOOK AND NINTENDO DSi…TOGETHER AT LAST
by Social Media Department on Aug 03, 2009 in Viral Marketing
Today social media (in the form of Facebook) and video games (in the form of Nintendo DSi) unite in yet another example of how game companies continue to evolve to meet expectations of community connectivity. Users will now be able to use the DSi to capture and upload photos to their Facebook page. The Facebook [...]
OLD FACEBOOK NOSTALGIA
by Social Media Department on Mar 18, 2009 in MGH Conversation
Now that the new Facebook has been out for about a week, I think it’s time to weigh in and see how things are looking. Of course, with any change there will be dissent. There was major uproar when Facebook switched around last fall, and in my opinion, that change was more cosmetic than anything.
This [...]
NEW FACEBOOK HOMEPAGE TAKES TWITTER COMPETITION UP A NOTCH
by Social Media Department on Mar 04, 2009 in Online Tools
A few months ago, the talk of the town was Facebook’s interest in acquiring Twitter. It didn’t happen. So as the cliché saying goes, “if you can’t join ‘em, beat ‘em.” Ok, so maybe that’s not how it goes, but it seems that’s exactly what Facebook is attempting to do with their recently announced changes.
One [...]
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