There have been rumors circling the Internet that Facebook would begin to include Sponsored Stories in users’ News Feeds in addition to the standard ad units already displayed on the right hand side of the page. It appears that these rumors have now come true.
On a recently released page on Facebook’s help site, users can [...]
Tag Archives: Facebook
FACEBOOK ROLLS OUT FEATURED STORIES IN YOUR NEWS FEED
COMPARING SPONSORED STORIES AND TRADITIONAL FACEBOOK “LIKE” ADS
As previously discussed, Facebook recently rolled out its new Sponsored Story advertisements. And in normal MGH fashion, we decided to run a few tests on ourselves to explore the differences between the two ad types – specifically the new Sponsored “Like Story” ads vs. the Traditional “Like” Facebook ads. Here’s what we found:
Appearance
The first element [...]
FACEBOOK QUIETLY DISCONTINUES CONVERSION TRACKING
If you’re running a Facebook campaign, take note. Last night I set up about 10 new Tracking tags for an upcoming campaign. This morning, I logged into that account and found that the “Tracking” portion of the Facebook advertising dashboard disappeared without notice.
As it turns out, Facebook has quietly discontinued its own conversion tracking altogether. Here’s [...]
FACEBOOK UPDATES LIKE BUTTON
Earlier today, Facebook announced a few small, but substantial changes to the way its Like button can be used across the web. This is big news for developers and advertisers, but also for users, as it may complicate what you are actually “liking” on certain pages.
FACEBOOK PLACES BRINGS PAGES REDESIGN
*Updated August 24, 2010* AllFacebook has released some additional details about the merging of a brand’s Facebook Page and Place. Here’s what we’ve learned thus far:
In order to begin the merge process, business owners will first be asked to visit their Place to claim that business as their own. The easiest way to do this is [...]
FACEBOOK PLACES HAS CHECKED IN
*Updated August 24, 2010* It finally happened. During an over-the-top press conference on August 18th, Facebook launched what many have dubbed as its “Foursquare Killer,” Facebook Places.
Once fully rolled out, Places will allow Facebook’s millions of users to “check-in” to the physical locations they visit via their mobile devices, and then broadcast their locations to [...]
FACEBOOK HOPES YOU “LIKE” SHARING YOUR INFORMATION WITH THE REST OF THE INTERNET
We heard rumors that Facebook is developing a “Like” button for content created all across the web, but today, the suspicions were confirmed. At Facebook’s F8 Developer Conference today, CEO Mark Zuckerburg made several announcements regarding the new Open Graph API and a new social plugin.
Want to preview the “Like” button that will soon be [...]
FACEBOOK TERMINOLOGY CHANGE IS LIVE, WHETHER YOU “LIKE” IT OR NOT
The latest wave of Facebook changes are live today, officially swapping Page terminology from “Become a Fan” to “Like.” The notification that appears on Facebook Pages announcing the change reiterates that the new action is “much more lightweight, and [hopes] that it will increase the number of connections made across the site.”
While the changes were [...]
FACEBOOK HATES “FANS,” “LIKES” MAKING SILLY CHANGES, AND WANTS TO EAT THE REST OF THE INTERNET
According to a document sent by Facebook to its partners, an upcoming change will alter the way users connect with Facebook Pages. Rather than the existing “Become a Fan,” users will click “Like” to opt-in to receive updates from that page. Brands will also collect “Connections” instead of “Fans;” however, this small wording change could create [...]
FACEBOOK SCAM HITS HOME
I just got out a very interesting conversation on Facebook – a conversation that I thought I was having with a “friend.” Turns out, this friend’s account was hacked, and by wonderful English used in the conversation, it looks like it fits quite nicely into the mold of a Nigerian phishing scam.
Below is the conversation [...]
SENIORS ARE UPPING THEIR FACEBOOK USAGE
Less than a year ago, we wrote about mom and dad friending us on social networks. Well, it looks like grandma and grandpa are rapidly joining the game, too.
According to recent number released by Neilsen, Facebook is the third most visited site by seniors (65+) – just behind Google and Windows Media Player. These numbers [...]
YOUR NUMBER OF FACEBOOK FANS MATTERS
by Ryan Goff, VP/Director of Social Media Marketing on Jan 07, 2011 in Commentary, Social Media Marketing
Have you ever delivered a speech to an empty room?
What about speaking to a virtually empty room on a daily basis?
Unfortunately, for many brands using social media, that’s exactly what they’re doing – talking to themselves. Too often, companies become complacent with their followings on Facebook, Twitter and the like, and do nothing to grow [...]