Earlier this week, Facebook threw a curveball to companies using fan pages to promote their business. Up until now, an integral part of attracting fans and encouraging participation, on a large number of fan pages, has been creating fun contests and promotions for fans to participate in. Facebook has now made this a nearly impossible [...]
FACEBOOK RELEASE NEW CONTEST/PROMOTIONS T.O.S.
by Social Media Department on Nov 06, 2009 in Brand Management
USING SOCIAL MEDIA TO FIND YOUR NEXT EMPLOYEE
by Social Media Department on Nov 05, 2009 in Online Tools
So you’ve started using social media to reach out to current and potential customers, but, what about your employees, or, more importantly, your future employees? How can you begin using social media tools to effectively tap into that unknown pool of talent?
We’ve assembled a list of the top four social tools that companies can use [...]
FACEBOOK AND NINTENDO DSi…TOGETHER AT LAST
by Social Media Department on Aug 03, 2009 in Viral Marketing
Today social media (in the form of Facebook) and video games (in the form of Nintendo DSi) unite in yet another example of how game companies continue to evolve to meet expectations of community connectivity. Users will now be able to use the DSi to capture and upload photos to their Facebook page. The Facebook [...]
OLD FACEBOOK NOSTALGIA
by Social Media Department on Mar 18, 2009 in MGH Conversation
Now that the new Facebook has been out for about a week, I think it’s time to weigh in and see how things are looking. Of course, with any change there will be dissent. There was major uproar when Facebook switched around last fall, and in my opinion, that change was more cosmetic than anything.
This [...]
NEW FACEBOOK HOMEPAGE TAKES TWITTER COMPETITION UP A NOTCH
by Social Media Department on Mar 04, 2009 in Online Tools
A few months ago, the talk of the town was Facebook’s interest in acquiring Twitter. It didn’t happen. So as the cliché saying goes, “if you can’t join ‘em, beat ‘em.” Ok, so maybe that’s not how it goes, but it seems that’s exactly what Facebook is attempting to do with their recently announced changes.
One [...]
FACEBOOK IS PLAYING THE WIDGET GAME
by Social Media Department on Feb 27, 2009 in Online Tools
Just a couple of months ago, Facebook launched Facebook Connect, which is an OpenID-type system that allows users to log into third party sites with their Facebook username and password. Facebook Connect has seemingly been accepted with open arms by many users and can now can be found on more than 6,000 third party sites.
Just [...]
FACEBOOK TERMS OF SERVICE
by Social Media Department on Feb 18, 2009 in MGH Conversation
The people spoke and Facebook listened. In response to the outcry from thousands of the 175 million registered Facebook users, Facebook has reverted back to their original Terms of Service.
This change of TOS, posted on February 4, 2009, flew under the radar until the Consumerist, highlighted the changes. The popular consumer watch-dog [...]
SOCIAL NETWORKS AND HEALTHY HABITS
by Social Media Department on Dec 05, 2008 in Marketing Strategies and Tactics
Everyone knows it’s easier to quit a bad habit or finish a workout routine when you have someone else doing it with you for support. A recent article from The Gazette ties this idea of moral support into online social networks.
The Framingham Heart Study argues that healthy behaviors are contagious. If this is the case, [...]
FACEBOOK: IN YOUR FACE
by Social Media Department on Sep 12, 2008 in Brand Management
Next week Facebook’s 36 million users will be forced to use the new design. According to project manager, Mark Slee, the “new” Facebook is supposed to be simpler, cleaner, more relevant, and easier to control.While that may be the case, many users (1,070,698 in one group alone) are rebelling. By joining groups to petition Facebook, [...]
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