The MGH Modern Marketing Blog » FedEx http://mghus.com/blog A service of MGH, Inc., the MGH Modern Marketing blog provides readers with an inside look at the in's and out's of word of mouth and social media marketing. Mon, 06 Feb 2012 21:56:14 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 IS YOUR BRAND SENDING THE RIGHT MESSAGE? http://mghus.com/blog/2008/12/08/is-your-brand-sending-the-right-message/ http://mghus.com/blog/2008/12/08/is-your-brand-sending-the-right-message/#comments Mon, 08 Dec 2008 16:25:05 +0000 Social Media Department http://mghwom.com/blog/?p=240 With online conversation dramatically increasing with every second, it is becoming wildly important for brands to stay on top of their online reputation.There are many tools that allow brands to monitor their reputation, and while brands can’t control what people are saying, they can at least make sure they are sending the right message.

No more surveys, no more focus groups, you can find out what people think of a certain brand by visiting BrandTags. The website shows you a logo and asks you to enter the first thing that pops into your head. Here’s an example for FedEx:

fedex

Once you enter your word or phrase, you’ll be shown another brand. You can then continue to share your opinion on brands or you can click on over to see what others are saying. Here’s what the tag cloud looks like for FedEx:

fedex cloud

And then? Well if you are one of the many brands using social media, use BrandTags to find out if you are sending the right message, and if you find that you aren’t, connect with your community to find out why.

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