Google+ (Google Plus) is the search giant’s latest social innovation, and it has the marketing world chomping at the bit to ruin it capitalize on yet another up-and-coming social tool.
But what exactly is Google+ and how does it match up against the dominant players in this space?
What is Google+?
At its core, Google+ is a social [...]
Tag Archives: Google
AN INTRODUCTION TO GOOGLE+
GAME THE SEO SYSTEM AND FACE THE WRATH OF THE GOOGLE GODS
On average, Google makes about 400 changes per year to its algorithm, which determines the relevance and ranking of online content. The algorithmic changes are rarely announced, and often go unnoticed. But late last week, the search giant announced one of its biggest algorithmic improvements to date — a change that is projected to impact nearly [...]
GOOGLE UNVEILS BOOST FOR LOCAL BUSINESSES
First there were AdWords location extensions and Google Tags. Now, Google has unveiled a new paid product offering for businesses — Google Boost.
It looks like Boost is essentially a way for Google Places accounts to place paid search advertising without diving into the AdWords interface firsthand. The official Google word is as follows:
To create your ad, [...]
LOCAL SEARCH IS THE NEW YELLOW PAGES
The field of local search marketing has gotten increasingly competitive over the past couple of years, and has become absolutely critical for local business success. Go ahead and conduct a Google search. Most searches, from pizza to dry cleaners, now bring up the infamous Google “7-pack,” a list of 7 local business results. Along with [...]
USING GOOGLE SEGMENTS TO GAIN CAMPAIGN INSIGHT
The Google AdWords interface has seen a lot of changes recently. One of the more drastic of them has certainly been the gradual move of reporting from its own tab, to being consolidated into the Campaigns tab.
I was pretty concerned about the change after it was announced. After getting used to it, however, I think [...]
INSTANT IMPACT ON SEO AND SEM
Google wants to free up your time in 2 to 5 second increments. Today the search giant unveiled Google Instant, a new product that predicts the user’s search query and displays search results on the fly. If you start to type in “Baltimore food delivery,” for instance, before you’re done typing the first term, you’ll [...]
SENIORS ARE UPPING THEIR FACEBOOK USAGE
Less than a year ago, we wrote about mom and dad friending us on social networks. Well, it looks like grandma and grandpa are rapidly joining the game, too.
According to recent number released by Neilsen, Facebook is the third most visited site by seniors (65+) – just behind Google and Windows Media Player. These numbers [...]
GOOGLE FAVORITE PLACES — ARE YOU ON THE MAP?
Google recently announced Favorite Places – “a new way to window shop” with the help of window decals, a mobile phone, and advice from thousands of Google users.
Google sent window decals to local businesses in the U.S. that have been the most researched on Google and Google Maps. Over 100,000 businesses were selected based on [...]
RIDING THE GOOGLE WAVE
Yesterday, Google announced another game-changer in the world of online interaction. Their brand new Wave system will undoubtedly completely alter the way people communicate online for years to come.
Ben Parr, at Mashable has put together a great walkthrough of all of the features of Google Wave. In an attempt to not be redundant upon his [...]
GOOGLE UNVEILS NEW SEARCH FEATURES
Yesterday, Google rolled out a whole new tool box of search options that will prove to be nothing short of a game-changer. Users will now be able to search for terms based on relevancy, recency, content type, reviews, etc. This means that sites like Twitter, Flickr, YouTube, and review sites will have a much larger impact [...]
NOTHING BUT SOCIAL
Apparently Google is now getting into the business of making a business off of Twitter. According to Ad Age, Google is now offering businesses the option to incorporate their Twitter feed into Google AdSense ads.
The first client to utilize this service is Intuit’s Turbo Tax, who is trying to increase their Twitter followers in the [...]
