A new survey put out by the CMO Council has shed some new light on how brands are utilizing social media as part of their marketing mix. Most shockingly, the survey found that only 16% of brands routinely monitor what is being said about them online. Furthermore, 59% don’t compensate anyone based on customer loyalty [...]
Tag Archives: Online Reputation
MINDING YOUR SOCIAL MEDIA MANNERS
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With everyone from moms to CEO’s jumping on the social media bandwagon, it’s important to remember the golden rule-”mind your manners”. Bad manners are creeping into social media sites, and brands are one of the main offenders.
Customers take note of their bad practices on these sites and react. According to this [...]
IS YOUR BRAND SENDING THE RIGHT MESSAGE?
With online conversation dramatically increasing with every second, it is becoming wildly important for brands to stay on top of their online reputation.There are many tools that allow brands to monitor their reputation, and while brands can’t control what people are saying, they can at least make sure they are sending the right message.
No more [...]
