Tag Archives: online reviews

BREAKING NEWS: PEOPLE TRUST PERSONAL RECOMMENDATIONS

by Social Media Department on Jul 09, 2009 in MGH Random

In a recent Nielsen Global Online Consumer survey, it was revealed that 90% of online consumers are highly trusting of personal recommendations made by those close to them and 70% of the consumer group consider online reviews as reputable information sources.
While these numbers are certainly impressive, I don’t think that they should really come as [...]

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DOCTORS EXTRACT NEGATIVE REVIEWS

by Social Media Department on Mar 06, 2009 in Brand Management

Yesterday we wrote about a San Francisco pizzeria proudly displaying their negative comments on their uniforms. Today, we’re looking at a case where negative reviews are being handled not publicly, but with cease and desist orders.
In a recent story, it was brought to light that it is becoming more and more common for doctors to [...]

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