Google+ (Google Plus) is the search giant’s latest social innovation, and it has the marketing world chomping at the bit to ruin it capitalize on yet another up-and-coming social tool.
But what exactly is Google+ and how does it match up against the dominant players in this space?
What is Google+?
At its core, Google+ is a social [...]
Tag Archives: social media
AN INTRODUCTION TO GOOGLE+
KEEP YOUR FRIENDS CLOSE, ENEMIES CLOSER: GROUPON’S PARTNERSHIP WITH FOURSQUARE
I know what you’re thinking – Mr. Crowley over there at Foursquare must have seen our blog post last month and realized he needed to step up his game. You’re welcome, big guy. News broke today that Foursquare has officially partnered with Groupon, along with five other daily deal competitors like LivingSocial, to offer users [...]
CONFESSIONS OF A FACEBOOK NARCISSIST: A CASE FOR FACEBOOK PLACES
My name is Jessica and I suffer from Chronic Facebook Overshare Syndrome. Alarmingly contagious, this condition manifests itself in the form of daily status updates, mobile uploads, and what some have called an overzealous number of Places check-ins. Not to mention unseen side effects like the compulsive need to hit refresh on “Most Recent News,” [...]
KANYE’S TWITTER REDEMPTION
Since opening an account in summer 2010, Kanye West has become notorious for using Twitter as his megaphone to the public. The famously egomaniacal rapper has been a longtime blogger, but only began tweeting about two months ago. Since then, he’s amassed a following of close to 1.5 million. With over 1,000 tweets in such [...]
IS SOCIAL MEDIA TEACHING HIGHER EDUCATION A LESSON?
Earlier this week, Harrisburg University of Science and Technology in Pennsylvania made headlines by announcing a school-wide ban on social media for one week. Social networking sites will be blocked on the school network and students are asked to try to avoid logging in at home or by mobile in order to better understand the [...]
FACEBOOK UPDATES LIKE BUTTON
Earlier today, Facebook announced a few small, but substantial changes to the way its Like button can be used across the web. This is big news for developers and advertisers, but also for users, as it may complicate what you are actually “liking” on certain pages.
YOUR COMPANY NEEDS A FLIP CAM
When talking social media with potential clients, it’s not uncommon for us to hear the phrase, “But we don’t have anything to say.” Companies new to social media often struggle to think of content that will engage their audience while supporting their brand. And it’s natural for them feel pressure to think of “something to [...]
THOUGHTS FROM MY SHOWER…ABOUT SOCIAL MEDIA MARKETING
I was taking a shower yesterday when I came to an important realization. It wasn’t about my hygiene. Well actually, it was, but not in the way you’d think.
It was about Old Spice and its recent social media marketing campaign, which was one of the biggest marketing stories of the summer.
The July campaign, which featured [...]
