There has been a lot of discussion recently about whether or not teens are using Twitter. In a recent article, the New York Times shares some interesting statistics about teen’s usage of the popular micro-blogging platform as well as other social media sites. The New York Times sites that just 11% of Twitter’s users fall [...]
MAYBE YOU SHOULDN’T BE ON TWITTER
by Social Media Department on Apr 14, 2009 in Brand Management
We receive a lot of questions about getting started on social networks, and many clients are interested in learning more about it. Obviously, as true believers in word of mouth marketing and social networking, we get a thrill out of recommending ways to become active, but there are two questions we ask prior to any [...]
OLD FACEBOOK NOSTALGIA
by Social Media Department on Mar 18, 2009 in MGH Conversation
Now that the new Facebook has been out for about a week, I think it’s time to weigh in and see how things are looking. Of course, with any change there will be dissent. There was major uproar when Facebook switched around last fall, and in my opinion, that change was more cosmetic than anything.
This [...]
NEW FACEBOOK HOMEPAGE TAKES TWITTER COMPETITION UP A NOTCH
by Social Media Department on Mar 04, 2009 in Online Tools
A few months ago, the talk of the town was Facebook’s interest in acquiring Twitter. It didn’t happen. So as the cliché saying goes, “if you can’t join ‘em, beat ‘em.” Ok, so maybe that’s not how it goes, but it seems that’s exactly what Facebook is attempting to do with their recently announced changes.
One [...]
ARE YOU FRIENDS WITH MOM AND DAD ONLINE?
by Social Media Department on Feb 06, 2009 in Marketing Research
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It is becoming a more and more common occurrence that I am receiving friend request from my friends’ parents on [...]
LINKEDIN TIPS: WHAT YOU NEED TO KNOW
by Social Media Department on Jan 23, 2009 in Marketing Tips
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I don’t need to try and sell you on the idea of signing up for a LinkedIn account; I’m willing to bet that most of you’ve had one for months now. You’ve already filled out your profile, uploaded a beautiful picture, and connected to your colleagues and friends. So…now what?If you’re like [...]
SOCIAL NETWORKS AND HEALTHY HABITS
by Social Media Department on Dec 05, 2008 in Marketing Strategies and Tactics
Everyone knows it’s easier to quit a bad habit or finish a workout routine when you have someone else doing it with you for support. A recent article from The Gazette ties this idea of moral support into online social networks.
The Framingham Heart Study argues that healthy behaviors are contagious. If this is the case, [...]
MOM AND SOCIAL NETWORKING
by Social Media Department on Nov 06, 2008 in Online Tools
Are you friends with your mom or dad on Facebook? Chances are if you aren’t already you will be soon! The face of social network users is changing and it includes a few more wrinkles.One particular group of adults tapping into Facebook, and other social media tools, are moms. A study done by MarketingVox, illustrates [...]
BLOGGING – SOOOO 2004? I’M NOT CONVINCED
by Social Media Department on Oct 21, 2008 in MGH Conversation
In a recent Wired Magazine article, the case is made that the days of blogging have long passed their prime. With flying accusations of cluttered blog space being overrun by professional bloggers, Paul Boutin argues that your blogging days should be over. In exchange for your witty takes on everyday life on your blog, he [...]
TECH REVIEW – TIP’D
by Social Media Department on Oct 17, 2008 in Online Tools
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DONT WRITE FLICKR OFF JUST YET
by Social Media Department on Aug 29, 2008 in Marketing Tips
Flickr is a photo-sharing site that gained popularity because of its community features. You can make friends, or contacts, comment to others’ photos, and join groups. But you can also do this on social networks, like Facebook and Myspace, where you and your all friends/brand loyalists already belong. So why should you incorporate Flickr in [...]
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DEAR KEVIN ROSE
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