Tag Archives: Social responsibility
IS A GOOD APOLOGY WORTH MORE THAN A GOOD AD?

IS A GOOD APOLOGY WORTH MORE THAN A GOOD AD?

Every now and then a brand will come out with a “brilliant” ad that seems to ruffle a few more feathers than they bargained for. Without fail, the brand will release a socially responsible apology statement and position themselves back in good graces with the majority of their consumers.
Most recently, we can look at the [...]

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