Everybody’s got an opinion about Super Bowl commercials. But what do people who actually make TV spots for a living think about last night’s collection?
We asked a few MGH creatives to select their favorite and least favorite spots. They didn’t hold back.
John Patterson, EVP, Creative Director
Best: Daimler Chrysler, “Eminem Detroit”
You could argue that the best Super Bowl [...]
Tag Archives: Super Bowl
ONCE AND (OVER) DONE
by Dave Spivey, Senior Copywriter on Feb 06, 2012 in Advertising, Commentary
New rule: if you want to predict how the Super Bowl commercials will go, your best barometer is the National Anthem.
This year, Kelly Clarkson larded her performance with quavers and grace notes until the poor “Star-Spangled Banner” sagged under their weight like Charlie Brown’s forlorn Christmas tree. And as the anthem went, so went the [...]