PepsiCo, producer of Tropicana Pure Premium orange juice, recently replaced their iconic packaging (the orange with the straw) with a glass of orange juice. While a seemingly small change in the company’s brand, loyal Tropicana orange juice drinkers immediately responded and expressed their disdain for the new packaging. They emailed, tweeted, blogged etc, their complaints [...]
The MGH Modern Marketing Blog
A service of MGH, Inc., the MGH Modern Marketing blog provides readers with an inside look at the in's and out's of word of mouth and social media marketing.
