Since opening an account in summer 2010, Kanye West has become notorious for using Twitter as his megaphone to the public. The famously egomaniacal rapper has been a longtime blogger, but only began tweeting about two months ago. Since then, he’s amassed a following of close to 1.5 million. With over 1,000 tweets in such [...]
KANYE’S TWITTER REDEMPTION
by Jessica Itzel, Social Media Marketing Account Coordinator on Oct 26, 2010 in Brand Management, Public Relations, Social Media Marketing
THREE REASONS PR PEEPS SHOULD ALSO BE TWITTER TWEEPS
by Kerry ONeill, PR Account Director on Sep 10, 2010 in Public Relations, Social Media Marketing
While going through my Twitter feed this morning (part of my normal morning routine), I came across a blog entry that discussed a recent PR Week feature of the 25 most powerful PR folks in the industry. What I found shocking was that less than half of the 25 had Twitter accounts, and some of [...]
MANAGE CONTRIBUTORS WITH TWITTER’S NEW BUSINESS FEATURE
by Social Media Department on Dec 22, 2009 in MGH Random, Marketing Strategies and Tactics
Last week, Twitter revealed a new service for businesses – a feature that allows them to assign and manage multiple contributors under one account. Primary account holders can grant access to multiple users, which permits those users to post tweets on that company’s behalf. A link to the author is then included in the byline [...]
USING SOCIAL MEDIA TO FIND YOUR NEXT EMPLOYEE
by Social Media Department on Nov 05, 2009 in Online Tools
So you’ve started using social media to reach out to current and potential customers, but, what about your employees, or, more importantly, your future employees? How can you begin using social media tools to effectively tap into that unknown pool of talent?
We’ve assembled a list of the top four social tools that companies can use [...]
DO TEENS REALLY NOT USE TWITTER?
by Social Media Department on Aug 26, 2009 in Marketing Research
There has been a lot of discussion recently about whether or not teens are using Twitter. In a recent article, the New York Times shares some interesting statistics about teen’s usage of the popular micro-blogging platform as well as other social media sites. The New York Times sites that just 11% of Twitter’s users fall [...]
THE NEW FACE OF TWITTER
by Social Media Department on Jul 29, 2009 in Online Tools
Yesterday, Twitter unveiled its brand new home screen, and it seems as if they are well on their way to changing the page’s focus from a social networking tool to the prime source for keeping your finger on the pulse of what’s going on around the world.
If you can remember, the old home screen focused [...]
GOOGLE UNVEILS NEW SEARCH FEATURES
by Social Media Department on May 13, 2009 in Online Tools
Yesterday, Google rolled out a whole new tool box of search options that will prove to be nothing short of a game-changer. Users will now be able to search for terms based on relevancy, recency, content type, reviews, etc. This means that sites like Twitter, Flickr, YouTube, and review sites will have a much larger impact [...]
MAYBE YOU SHOULDN’T BE ON TWITTER
by Social Media Department on Apr 14, 2009 in Brand Management
We receive a lot of questions about getting started on social networks, and many clients are interested in learning more about it. Obviously, as true believers in word of mouth marketing and social networking, we get a thrill out of recommending ways to become active, but there are two questions we ask prior to any [...]
NOTHING BUT SOCIAL
by Social Media Department on Apr 03, 2009 in MGH Conversation
Apparently Google is now getting into the business of making a business off of Twitter. According to Ad Age, Google is now offering businesses the option to incorporate their Twitter feed into Google AdSense ads.
The first client to utilize this service is Intuit’s Turbo Tax, who is trying to increase their Twitter followers in the [...]
TWITTER: WHERE IT’S HEADED
by Social Media Department on Mar 25, 2009 in Brand Management
As you may have seen, Nielsen recently released a survey surrounding Twitter’s latest user stats. Not surprisingly (to us at least), they cited a 1,382% visitor growth in the past year and touted the average user’s age to be between 35-49 years old. So what does this mean for you and your brand? It’s simple…
Just [...]
OLD FACEBOOK NOSTALGIA
by Social Media Department on Mar 18, 2009 in MGH Conversation
Now that the new Facebook has been out for about a week, I think it’s time to weigh in and see how things are looking. Of course, with any change there will be dissent. There was major uproar when Facebook switched around last fall, and in my opinion, that change was more cosmetic than anything.
This [...]
NEW FACEBOOK HOMEPAGE TAKES TWITTER COMPETITION UP A NOTCH
by Social Media Department on Mar 04, 2009 in Online Tools
A few months ago, the talk of the town was Facebook’s interest in acquiring Twitter. It didn’t happen. So as the cliché saying goes, “if you can’t join ‘em, beat ‘em.” Ok, so maybe that’s not how it goes, but it seems that’s exactly what Facebook is attempting to do with their recently announced changes.
One [...]
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