Google recently announced Favorite Places – “a new way to window shop” with the help of window decals, a mobile phone, and advice from thousands of Google users.
Google sent window decals to local businesses in the U.S. that have been the most researched on Google and Google Maps. Over 100,000 businesses were selected based on [...]
Tag Archives: word of mouth
GOOGLE FAVORITE PLACES — ARE YOU ON THE MAP?
MAYBE YOU SHOULDN’T BE ON TWITTER
We receive a lot of questions about getting started on social networks, and many clients are interested in learning more about it. Obviously, as true believers in word of mouth marketing and social networking, we get a thrill out of recommending ways to become active, but there are two questions we ask prior to any [...]
SHOW ME THE $$: THE VALUE OF WORD OF MOUTH
Chances are at some point in your life you’ve witnessed a disgruntled customer say something along the lines of “I’m telling my friends never to come here again.” But have you ever wondered just how much impact said disgruntled customers can have?
Samitrex recently conducted a study within the wireless industry that compares the worth of [...]
DOCTORS EXTRACT NEGATIVE REVIEWS
Yesterday we wrote about a San Francisco pizzeria proudly displaying their negative comments on their uniforms. Today, we’re looking at a case where negative reviews are being handled not publicly, but with cease and desist orders.
In a recent story, it was brought to light that it is becoming more and more common for doctors to [...]
SKITTLES OPENS UP
**UPDATE** As expected, Skittles updated their site with Facebook as its main page, as opposed to Twitter. Of course, you can still access the Twitter page by clicking on the “chatter” tab.
It may just be that Skittles intended on rotating the main page, but this change could also be in response to some of the [...]
YELP – JUST HOW “REAL” IS IT?
Customer review sites and word of mouth marketing pretty much go hand-in-hand, so when a colleague pointed out an article that discusses Yelp – the popular Web site based out of San Francisco – and the possibility of the review service not being as “honest” as one might think, we were pretty intrigued.
According to Kathleen [...]
ARTISTS NEED TO FACE & EMBRACE DIGITAL DOWNLOAD ERA
In the midst of the never-ending debate over digital downloading, it’s always refreshing to come upon an artist that just “gets it” and uses the social aspect of resources, like iTunes, toward their advantage. Take, for instance, 18 year old country singer Taylor Swift. Yes, that’s right, WOMM lessons from an 18 year old country [...]
EMPLOYEES AS WOM AMBASSADORS
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Southwest Airlines founder, Herbert D. Kelleher was spot on, when he said “you have to treat your employees like customers.”
We often talk about the importance of creating a positive corporate culture so your employees will go forth and prosper. And by “go forth and prosper” I mean “provide excellent service that will [...]
FEAR AND WOM’ING IN LAS VEGAS
Tomorrow afternoon, I’ll be heading out to fabulous Las Vegas for the annual Word of Mouth Marketing Summit.
I’ll be blogging, Twittering, YouTube’ing, etc. throughout the week. You can keep up with all of my updates here and here.
See you in Vegas!
- Ryan G.
[youtube]http://www.youtube.com/watch?v=KLUl8xkKSTk&NR=1[/youtube]
STANDING OUT WHILE FITTING IN
WOM is about standing out… Well, really it’s about fitting in. Ok, ok… so ultimately, it’s all about standing out while fitting in.
Take, for example, the newspaper boxes in the photo above. Which one stands out to you the most? The “Worldwide Short Film Festival” is unique among its peers. That’s why it stands out [...]
THE DARK KNIGHT
Last night, I attended a midnight screening of The Dark Knight. Hands down it’s the best movie I’ve seen all year, and might be my new favorite film of all time.
Slightly delirious after getting only 2 hours of sleep, I felt compelled to recap a couple of the incredibly unique viral marketing efforts that [...]
