For those of you unfamiliar with augmented reality technology, it is defined by Wikipedia as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery – creating a mixed reality.” In other words, the technology allows developers to lay pictures, text, video, etc. over top of [...]
Tag Archives: yelp
PIZZA JOINT PROUDLY WEARS ONE STAR RATINGS
We recently wrote about the controversy surrounding online ratings site, Yelp. Well, San Francisco pizza shop, Pizzeria Delfina is taking their own approach to dealing with negative reviews from the site. The pizzeria has recently changed its employee’s uniforms to t-shirts featuring some of the most memorable one-star ratings from Yelp about the restaurant (“This [...]
YELP – JUST HOW “REAL” IS IT?
Customer review sites and word of mouth marketing pretty much go hand-in-hand, so when a colleague pointed out an article that discusses Yelp – the popular Web site based out of San Francisco – and the possibility of the review service not being as “honest” as one might think, we were pretty intrigued.
According to Kathleen [...]
