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Advertising
The fact is people have become quite cynical about advertising. They can smell a sales pitch coming faster than you can say “DVR it.” As more than just an advertising agency in Baltimore, we don’t just “advertise to” anyone. We connect with your audiences. We get to know them. We think of new ways to surprise them, educate them, make them laugh and, when appropriate, move them to tears. Because when your brand is relevant to their needs, beliefs and attitudes, there’s no need to intrude. They’ll invite you into their homes and their lives.
To make these connections, we think of ourselves as more than an ad agency. We blur the line between PR, advertising, social media and interactive. Our print ads drive Facebook interactions. Our online banners include TV spots. And our campaigns often attract PR coverage. Working together, they spark a conversation between your brand and your audience. Your story eventually becomes part of theirs. And vice versa.
Find out more about MGH's advertising capabilities
Or call our president, Andy Malis,
at 410-902-5012
Ocean City, Maryland
To help Ocean City, Maryland, stand out from every other East Coast beach resort town, we developed advertising that captured the unique character of the town. From a campaign asking people to visit OC before the “imminent” end of the world to a lifeguard who rescues people from boredom, we’ve consistently created messages that stand out in people’s minds. And it has paid off. In the summer of 2009, while every one of their competitors’ numbers was down, Ocean City’s numbers stayed strong. And in the summers of 2010, 2011 and, most recently, 2012, Ocean City saw double-digit increases.
Old Bay
MGH created Old Bay’s “Summer of Baytriotism” campaign to highlight Baltimoreans’ fervent loyalty to both the seasoning and their hometown. Our campaign featured prominent billboards, radio spots read by a woman who won an MGH contest searching for the “Voice of Baltimore,” a parking garage wrapped to resemble a 40-foot can of Old Bay and much more. It was an instant hit with Baltimoreans, and the news media loved it. And it paid off for Old Bay: The brand’s Facebook page grew by an astounding 22% in just three months.
Smyth
While Smyth Jewelers had become one of Maryland’s most well-established jewelry stores, it sought to better reach young engagement ring buyers. Through a variety of advertising, we’ve defined Smyth as a hip, approachable store by tapping into the culture and psyche of young people throughout Maryland. And we’ve helped Smyth become one of the area’s most iconic brands. As a result, Smyth has enjoyed continuing substantial increases in engagement sales and overall business.
