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Buying Media in all 210 Markets
When you’re talking media planning and buying, no agency in the region has more experience producing plans that are solid, thought-out and designed to maximize the return on our clients’ investments. And that’s not just in Baltimore and Washington, D.C. – where we buy more media than nearly every other agency – MGH buys media in all 210 media markets.
MGH spends more than $250,000 annually on software and technologies that help us to better recommend, place, track, measure, analyze and optimize media placements. We’re also one of the few agencies in the U.S. to measure campaign performance with CORE, which tracks media as it airs, enabling independent verification that every ordered commercial/radio spot runs every day. We compare our CORE reports – analytics by day, part of the day, station, programming and creative – to our buy on a daily basis. We know immediately what ran and if it had the desired response – making sure we deliver what we buy and allowing us to make changes instantaneously, if needed.