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The Center for Eating Disorders at Sheppard Pratt
Noticing a growing trend of body criticism on Facebook, MGH worked with the Center for Eating Disorders at Sheppard Pratt to make it the first treatment facility to survey the public and bring attention to the impact that Facebook has on body image. The results netted 62 unique television placements and more than 50 online stories on national and women’s news sites, totaling more than 18 million media impressions.
MGH created Baltimore Bill, the first-ever weather-predicting crab, who forecasted an early winter for Charm City. We used the fun stunt to promote Old Bay and McCormick, securing dozens of media placements throughout Baltimore and in 37 U.S. cities.