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Response
Marketing
Businesses cannot live on brand awareness alone. Getting your audience to act is an integral part of every marketing mix. It takes a response-marketing agency with a little creative instinct and a whole lot of data insights.
We enlist every medium to drive response. We get people’s attention and provoke action through highly targeted print, broadcast and online advertising. We also pull people to your call-to-action with search engine optimization, content marketing and social media. Using sophisticated tools like Marchex, CoreMedia and Google Analytics, we track each step of every interaction. We can track response from the calls and the clicks to store visits, purchases and beyond. Daily monitoring of this data allows us to make adjustments as we analyze. It also provides the insights that drive our creative process, which is where the hard science ends and the magic begins.
Find out more about MGH's response marketing capabilities
Or call our president, Andy Malis,
at 410-902-5012
University of Maryland
University College
MGH created this TV spot for University of Maryland University College (UMUC) to encourage adult learners to overcome the typical barriers associated with going back to school. By considering that higher education can fit into their lives with the support of those around them, adult learners were driven to contact UMUC to learn more about what the university can uniquely offer.
University of Maryland
University College
MGH created this direct response TV spot for University of Maryland University College’s (UMUC) cybersecurity program to highlight the workplace demand for qualified cybersecurity professionals in a down economy. The spots promoted UMUC’s unique and renowned program in key markets where a high concentration of cybersecurity professionals exist due to the proximity to federal contracts for technology-related services.
