Response Marketing

MGH has become known as the response marketer’s best friend.  If you need not just an immediate response to your advertising – but the knowledge to enhance that response in real-time – then MGH is your agency.

Our response marketing team consists of traditional and online media planners and buyers, response and interactive strategists, creative writers and art directors, and response analysts. In addition, because we are a full-service agency, we can instantly bring in other help when necessary, like social media and interactive programming experts.

Ours is a combination of the tried and true and the tried and new.  We fuse traditional approaches like TV, radio and direct mail with modern tactics that include banner advertising, SEM, SEO, social media and email.  Our mantra is simple:  Test, test, test…and then optimize, optimize, optimize.  We get into the nitty-gritty, carefully tracking consumer behavior patterns from the call-to-action, to the action taken (click, call, visit) to conversion  (purchase, inquiry, like, follow, etc.) and beyond.

We employ sophisticated and proprietary software such as Core, Marchex (formerly Voicestar), custom tracking code, Media Mind (a third-party ad server), and Google Analytics.  All to let you know what worked, and how to make what worked work even better.