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Ocean City, Maryland
MGH developed a robust Facebook page for Ocean City, Maryland, as part of a cohesive advertising and social media plan. Hosting videos, specials, pictures and other interactive content, the page has acquired more than 460,000 fans to date – more than all of its competitors combined.
As part of the Old Bay “Summer of Baytriotism” campaign, MGH developed this Facebook app to engage with fans of Baltimore’s favorite spice. Users can certify themselves as a “Baytriot” – someone who lives, breathes and eats Baltimore, use a soundboard to brush up on their “Bawlmorese” and enter a sweepstakes to be named Baltimore’s Biggest Baytriot.