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Nobel Learning Communities, Inc.
Nobel Learning Communities Inc. was looking to develop a more efficient advertising strategy for its network of 184 private preschools and elementary schools. Using customer and prospect data – overlaid with consumer geo-demographic data – our team created tight trade area maps for each school. The schools were then clustered to help manage geographic areas that overlap. Through the use of these trade areas, MGH developed a very efficient methodology for all targeted media, including direct mail, email, online advertising and offline advertising, to deliver messages only to those families who have the highest potential to need private preschool or elementary school in those geographic areas.
Common Ground Alliance (CGA)
After celebrating the first anniversary of the launch of 811 – the national “call before you dig” phone number – MGH worked with its client the Common Ground Alliance (CGA) to measure the effectiveness of “call before you dig” as a concept, the 811 phone number and 811 advertising. Our bi-annual longitudinal study revealed significant increases in several categories. Awareness of “call before you dig” as a general process and overall awareness of the 811 phone number both nearly doubled between 2008 and 2012. CGA and MGH also used our research to better target toward those most likely to dig without first calling 811.