Digital Media Assistant

MGH, Baltimore's highest-profile advertising and marketing agency, is currently seeking an entry-level candidate to assist with digital media tasks including database entry, quantitative reporting, invoice reconciling, keyword optimization, and campaign management. This individual will attend strategic meetings, providing the opportunity to observe the planning and implementation phases of a digital media campaign and strategy.

Job Responsibilities:

• Evaluate websites for agency clients
• Understand and analyze digital media strategies for clients and actively seek digital solutions to assist in achieving client goals and objectives
• Perform digital media planning for clients
• Assist in requesting proposals from publishers
• Assist in organizing and negotiating proposed elements from publishers
• Gather and prepare insertion orders for client campaigns
• Assist in preparing media plans and presentations for clients
• Implement, maintain and perform optimization efforts for digital media campaigns
• Ongoing campaign management including:
- Troubleshooting ad delivery and ad performance
- Organizing creative specifications for media placements
- Monitoring creative units to make sure they are running correctly
- Maintaining and implementing conversion tracking
- Compiling weekly performance reports, as necessary
• Develop and maintain knowledge of agency's ad servers
• Compile client research and discovery
• Keep up with the rapid growth of digital media

Requirements:

• An interest in digital media planning/buying
• Compliance with all applicable employment laws and regulations
• Excellent presentation, negotiation, and communication skills
• Knowledge of digital marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Effective time management and organizational skills, as well as strong attention to detail
• Knowledge of digital media tracking is a plus

Location:

Baltimore, MD, US

Thank you for your interest in MGH, an Equal Opportunity Employer.