-
GM may have jumped ship, but here are three reasons why we’re still on board with S.S. Facebook Ads.
http://mghus.tumblr.com/post/23308987361/gm-stops-advertising-on-facebook-freak-out-ensues12:06 PM May 22nd -
Baltimore Magazine has launched a friendly design contest between agencies for this year’s Best of Baltimore Issue! Help one of our two covers win by voting here: http://www.baltimoremagazine.net/covercontest/#pd_a_6205237
3:30 PM May 21st
-
We’re nerding up a birthday in the office today, Star Wars-style.
2:26 PM May 17th
-
MGH’ers would really love a Wegmans across the street from our office. Help make our food market dreams come true by liking this support page. Then when you come to visit us, you’ll be able to enjoy it too.
https://www.facebook.com/SupportFoundryRow11:07 AM May 16th
back
This outdoor board was part of a campaign that launched "b", a newspaper targeted to people in their 20s.
share
This taxi topper appeared on cabs serving Baltimore's popular nightspots. It was part of a campaign that launched "b", a newspaper targeted to people in their 20s.
share
This bus side was part of a campaign that launched "b", a newspaper targeted to people in their 20s.
share
This bus wrap was part of a campaign that launched "b" a newspaper targeted to people in their 20s.
share
b
In an age when fewer people are reading newspapers, and even fewer young adults are reading newspapers, how do you launch a newspaper targeted to people in their 20s? That was the question the publishers of "b"' put to MGH.
Our answer? Don't treat it like a newspaper. Treat it like a fashion statement. Appeal to people's emotional side. Make "having b" equal to being cool. So in a series of outdoor boards, taxi toppers, street posters, and print ads, MGH posed various forms of the question: "Do you have b?" We used a fashion-advertising approach, depicting the hip, informed audience in a stylish manner.
It worked. The paper was snapped up in newsboxes all over town, and the publisher, The Baltimore Sun, recently had to increase circulation to meet demand. Further proof that even when the odds are against you, smart marketing can make the difference.
This outdoor board was part of a campaign that launched "b", a newspaper targeted to people in their 20s.
share
This taxi topper appeared on cabs serving Baltimore's popular nightspots. It was part of a campaign that launched "b", a newspaper targeted to people in their 20s.
share
This bus side was part of a campaign that launched "b", a newspaper targeted to people in their 20s.
share
This bus wrap was part of a campaign that launched "b" a newspaper targeted to people in their 20s.
share
Spotlight
Two of MGH's creative designs are in the running to be featured as the cover of Baltimore magazine's Best of Baltimore issue in August. Vote now (and every day) for your favorite!
View NowHello, we're MGH! A Baltimore, Maryland advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. It's like a bunch of agencies, but that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients. We've been at it since 1995 with great success. Take a look.
- ©2011 MGH, Inc. All Rights Reserved
- 100 Painters Mill Road, Suite 600, Owings Mills, MD 21117
- 410.902.5000
