R&H Motor Cars, Ltd.

A large majority of car dealer advertising is dreadful. It's obnoxious, it's tacky and it insults people's intelligence. One bold car dealership — R&H Toyota in Owings Mills, Maryland — came to MGH wanting to know if it had to be that way. We told them it didn't.

The more we got to know the client and his dealership, the more we began to appreciate that R&H wasn't a typical car dealer. In fact, it was the exact opposite. While other car dealers were crude and pushy, R&H was polite and laid back. So we created a multimedia campaign positioning R&H as the "opposite of a car dealer." And as anyone who's ever dealt with car dealers can tell you — that's a good thing.

R&H has achieved great success with its advertising, not just in stimulating immediate sales, but in forging long-term, repeat business. Customers often comment that the advertising for R&H is so different, it made them want to give the dealership a try. They are rarely disappointed.