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PBS

When PBS asked us to develop an integrated campaign to promote a six-part special on the history of comedy, we knew one thing: it couldn't be boring. So we started by turning the most obvious of PBS stereotypes on its head, asking the dead-serious anchor Jim Lehrer to appear in a TV spot cracking some really awful jokes.

We complemented the national TV spot with targeted outdoor, including transit ads that ran on New York's subways, national radio, and print. We then bolstered the TV with an aggressive word of mouth campaign that pushed viewers to the PBS YouTube channel, and a PR campaign that got the attention of TV reviewers and bloggers nationwide.

The result? More than 32,000 views on YouTube, and significant write-ups on a host of national journalism blogs, which in turn led to more reporters writing about both the commercial — and the PBS special itself.

Thank You: PBS
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This full-page print ad ran in publications like Rolling Stone and Newsweek, as part of a campaign to promote a six-part comedy series on PBS.
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Hello, we're MGH! A Baltimore advertising agency, public relations firm, interactive development company, word of mouth agency, guerilla marketing firm, design agency, viral marketing firm, and social media marketing company, all rolled into one. But that takes a while to say. So we simply call what we do "modern marketing." It means being able to employ every available communications medium to sell, promote, and otherwise market our clients. We've been at it since 1995 with great success. Take a look.

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